Where should you post your event? Eventbrite, Meet...

Choosing which ticketing platform to launch your ticket sales on is often a hard decision, especially when you are hustling to grow your brand and reach a wider audience. Our secret tip is to leverage many services to get as wide of a reach as possible, instead of having to choose a specific platform to use. Millions of event goers browse Eventbrite, Meetup, and Facebook for events. Use these platforms and other local event listing sites to spread your event and sell a few tickets.

The Problem with Relying on Others to Market for You

There is a hidden cost to these sites beyond their transaction fees. Event aggregation sites often steal your brand equity and cross-promote your event with others just like yours. Your brand, and where you lead people is really important if you are planning to have recurrent events. This is why we recommend you lead your ticket buyers to your branded website. Then, when sending email blasts, buying ads, or working with influencers, every link should point to your website for tickets. This way, your brand has a chance to grow.

You don’t build brand loyalty when you rely on other platforms to promote your event. Event goers need a reason to learn more about your brand, mission, and grab a better idea of how they can keep engaged. Selling tickets to an event is a great way to attract people to your site. Once there, your site acts as another touch point for your brand.

Always Promote Your Brand

There are advantages when promoting your website instead of a random ticket check-out link. When visitors stay on your website longer as they buy tickets for events, this improves the time on page and dwell time metrics. Having the ticket check out flow embedded on your website also reduces bounce rate. Both of these improvements are good for your website’s SEO.

Sparxo makes it easy to embed your whole ticket registration flow on your website. Once someone buys a ticket, they are still on your site. This way, you are always marketing your brand. Use other event sites to help promote your event, even sell a few tickets. Import these extra tickets into Sparxo so that check-in operations are seamless. Once you capture their contact information, send them to your brand from that point on.

Also, use Sparxo to understand your audience better. Easily understand repeat customers and which marketing channel brought them to your brand, no matter if tickets are bought through your site or imported from another platform

Happy Holidays & Season’s Greetings 201...

As the year draws to a close, we’d like to offer a heartfelt thank you to our Sparxo family, partners, clients, and friends. It has been an exciting year with many updates and upgrades to our system. We are excited to see the Sparxo community continue to grow into new regions all around the world. With your support and feedback, we have built a product that we are proud of and we are excited to share Sparxo with more event producers next year.

The mission at Sparxo is all about making it easier for communities to get together. As we get ready to celebrate the holidays with our loved ones, may we encourage you to look for ways to engage and support local communities and organizations that give to causes that have a place in your heart. For us, we spend our time supporting organizations that fight hunger, poverty, homelessness, and the most vulnerable in our society.

Happy holidays,
#TeamSparxo

 

 

We also wanted to highlight the wide range of amazing events

that were powered by Sparxo this year.

 

Pure Nightclub – Sunnyvale, CA
Vegas Style Nightlife in Silicon Valley
www.purenightclub408.com

Locavore Farm – Grant Park, IL
Farm-to-Table Feasts on the Farm
www.locavorefarm.com/

Do It For The Love (501c3)
Bringing people with life-threatening illnesses to live concerts.
www.doitforthelove.org

UTD Soccer Coaching
Professional Soccer Coaching
www.utdsoccercoaching.com/

Revive Restorative Retreats
Holistic ways to balance body & mind
www.reviverestorativeretreats.com

Wineries of Santa Clara Valley
Wine events and passports
santaclarawines.com

Global Coworking Unconference
To support & promote Coworking
gcuc.co

Students Society of McGill University
Ski & Snowboard Club
www.ssmuski.com

Learn more about your audience with attendance bre...

Sparxo just released a savvy feature that tracks how many times ticket buyers have been to your events. With this information, you can learn who your repeat and first-time buyers are. This feature is one of the first features created with the goal of making it easier to learn more about your community.

On the event analytics page, see a simple breakdown of your first-time guests compared to your repeat customers.

Each ticket holder has an attendance count next to their name on the ticket list for each event.

Making it easy to find information about your customer is something that Sparxo believes in. We allow you to export all the information found our system. It’s important that you have control over your data.

 

Make the most of your Sparxo Event Splash Page

Create multi-media landing pages for your event with Sparxo Event Splash Pages, making it easy to show off your event using videos, pictures, sound files and creative text. Today, we want to highlight a few useful parts of the event splash page.

Adding Photos to Splash Pages

Three ways to use Sparxo Event Splash Pages  

1. Website/Blog

For event producers that spent the time and money creating the perfect website. Our Splash pages embed seamlessly with any site with easy. This allows visitors to your site to stay on your site as they browse events and buy tickets. They will never leave your site. This is great for site retention times, which is great for your SEO.

 

2. Facebook

There’s no need to have a website to show off your Sparxo event splash pages as long as you have a Facebook Fan page. Ticketing can be embedded right on your Facebook Fan page where you can reach your fans. Facebook is where 1.8 Billion people spend their social media time.

 

3. Standalone

If you don’t have a site or Facebook Fan page, we highly suggest you get one. Having a web presence is one of the best things you can do for your brand. If you don’t have the time to build a site, Sparxo splash pages can stand alone as a landing page hosted by us. Creating Sparxo splash pages is easy and great looking, customized by you.

 

Splash Page Features

 

YouTube

Sharing a video of your event really engages your audience. There are a lot of emotions and fine details that are lost without the excitement of video. If you have taken the time to create videos for your event, definitely show it off on your splash page right before the checkout flow. Create excitement, show off your hard work.

 

Photos

Photos are a great way to show what your event is all about. Photos create excitement and entice audiences. Use pictures from previous events, show pictures of the venue, or and highlight your headliners.

 

Soundcloud

We recommend sharing sound clips if your event is featuring musicians or a speaker. Attendees love to hear a little preview. This lets potential ticket buyers learn more about your event.

 

Text

Every great event has a great description. Insert text has part of your splash page design. Use text as headers, add a description, and label your pictures, videos and sound files.

 

You spend a lot of time creating a great event experience. Splash pages are often the first impression of your event. Spend a few seconds to really highlight your event. 

Sparxo makes it easy to add an event calendar to y...

We just upgraded our embedded calendar. Sparxo Embedded Event Calendar makes updating an event calendar on your website easy. After you embed the calendar once on your website, you never have to touch code again. Simply create an event on Sparxo and the event automatically syncs with your website.

embedded calendar

Customize the calendar with three color themes. When we first made our calendar, we came out with a calendar with a blue background, we call this theme, Classic. We added two new themes; Black for dark background websites and White for light background websites.

Our calendar is great looking too. For one day events, we show the poster for the event right in the calendar tile. If your organization has multiple events a day, we list all events in that day. If your event spans a few days we list the event every day your event takes place.

choose color theme

Collaboration on a calendar

Sparxo makes it easy for venues and organizers to share events on a calendar. One unique feature of Sparxo is the ability to collaborate with several event producers on one event. Each Sparxo account has a unique calendar that can be embedded on a website. Person A can share events on Person B’s calendars by collaborating on an event together.

 

Sparxo Check-in, a Free Guest List App for Events

Change isn’t popular when it comes to running event operations.  Entry management and managing a guest list is one of the main factors for a successful event. We are proud to announce a new check-in app and we offer it for free. That means you can use our whole system for FREE to manage your guest list regardless of how that list is created. This app also makes a great companion for those who are selling tickets with our system.

Easily import a guest list into the Sparxo system along with custom fields, payment methods, and contact information so you can keep track of the guests that are coming to your event.

For more information about this app, read the description below and find the Sparxo Check-in App in the Apple App Store and the Google Play Store.

This is a change you want to look into.

 

Sparxo Check-in App

App Store Description

Do you have a guest list that you need to manage for an event? Sparxo Check-in has the performance you need for fast, accurate guest list checking no matter how big your guest list is. This is the best system for entry management. It even works with unstable or no wifi.

Auto Offline Data Sync:

We understand that not every venue has perfect wifi. We designed our app to work in any environment. Simply sign in to your account where there’s wifi, and our app will take care the rest of it. When there’s unstable wifi, our app will temporally save all the data in an offline mode, and resync your data once it detects wifi. Everything just intelligently works out and you don’t need to touch a thing!

Easy to add guests to the system (FREE)

  • Import guest lists of unlimited size for free
  • Import lists by copying and pasting from Excel, Google Sheets, or any .csv
  • Live data sync of imported guests
  • Send QR codes to guests for a more secure check in
  • Use multiple lists per event (general admission, VIP, Staff)

Secure and fast check in (FREE)

  • Scan QR codes on paper and smartphones
  • Built in Camera QR and bar code scanner
  • Search for guests using first name, last name, email, and ticket code
  • Send a simple reminder to guests imported into Sparxo
  • Offline mode supported for low connectivity areas
  • use multiple devices for multiple check in locations
  • live syncing between check-in devices

Insightful analytics (FREE)

  • View chronological check in history
  • View check in statistics

Sparxo is FREE for FREE events:

Are you an event professional looking for ways best sell your tickets and promote your brand? Sparxo is the platform for you. Here are some premium features:

  • Sell tickets to your event with Sparxo Ticketing for a small convenience fee
  • Order secure paper tickets that work with Sparxo Check-in
  • Design beautiful splash pages with HD pictures, YouTube videos, Soundcloud files, maps, text, and cross promote your other events.
  • Embed purchase flow or RSVP flow on your website and Facebook page
  • Embed calendar or a card view to elegantly lists all your events on your website
  • Mobile check out flow optimized for smartphone RSVP and ticket purchasing
  • Collaborate with other event producers and share events between Sparxo accounts

Sparxo Mexico Event Ticketing Support

Today, we are excited to add MXN to our officially supported currencies (alongside USD, CAD, GBP, AUD, EUR, and SGD). With this feature, Sparxo launches Sparxo Mexico event ticketing support. Event producers in Mexico can better sell tickets online and on their site. In addition to processing ticket sales in MXN, Spanish speakers can use our system natively with the addition of a Mexico Spanish language pack.

Over the last few months, we have been working closely with the Stripe Mexico beta team. We thank Jennifer He, an account manager at Stripe, for working with us as early adopters to Stripe’s Mexico Beta. Mexico Stripe beta team has been working hard to improve Radar to best detect and block fraud charges in Mexico.

Our move into Mexico was spearheaded by a contract with Foro Sur, a stadium and concert venue holding events with a crowd sizes of more than 5,000 ticket holders.

Foro Sur Venue Picture

The latest release includes some specific updates:

Payment and Pricing: 

Standard pricing in Mexico for ticket sales is 10% of the ticket price. This price includes the Sparxo fee and credit card fee. Mexico also has a required IVA (value added tax). Sparxo is compliant to IVA rules by providing a separate tax field in the ticket creation flow.

Payment is handled in MXN and can be deposited straight into any bank account in Mexico. The same 2-5 day processes time applies offering liquidity to event producers as they sell their tickets.

Language:

Part of the core architecture in Sparxo allows for language packs for both our back end and front in workflows. This allows us to move quickly into countries. We even joke internally that we could have other fun language packs added to the system because of how easy it is to add language packs. ( e.g. Snoop-doggy-fied language pack).

 

Sparxo Mexico Event Ticketing Support: Sparxo Language Screenshot

 

Physical Tickets:

A big part of this project was the adoption of physical tickets into our system. Sparxo has the capability to print out secure physical tickets that can be scanned with our check-in app. This allows tickets to be sold in box offices. This traditional way of selling tickets is still a primary use case in Mexico.

Ticket Scanning and Check-in

For this project, we also upgrade our Andriod and iOS Sparxo Check-in app. This app can now scan bar codes along with QR codes. In addition, we improved performance and battery life to compensate for low connectivity areas. This was also an opportunity to improve the User Experience as we were building the app from the ground up.

Guy Douglas – The Gong Guy and Founder of So...

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I had a spiritual experience at the early age of 20 that opened me up to a deep sense of empathy for the human spirit which led me to a path of being of service to others. On my path I met Alex Grey an amazing world renown artist in New York City who led Full Moon Gatherings. It was there where I first encountered these healing instruments. After attending the event where I encountered these instruments I went home that night and while laying in silence I could here a residual sound of the bowls as if something was calling me to these instruments.

That was the beginning of the journey through the arts of sound baths, healing, and meditation.

It’s an experience that has the sounds of the heavens and the sounds we experience within the womb, we’ve been conditioned to think that heaven is somewhere else but it’s not too far out to think that “it was like I was in heaven” actually means that you are experiencing just that, heaven… Having the ability to experience something out of this world in this world is something that is more attainable then we think.

For many, it’s a reset button for the week. It allows people to quiet their mind, open their heart, and listen to that inner voice.

Guy Douglas – The Gong Guy and Founder of Sound Meditation SF along with Simona Marie Asinovski

Michel Neray – Founder of MoMondays Shares h...

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I’ve been speaking professionally for almost as long as I’ve been working professionally. Back in the early 1990’s, I was giving presentations to educate the business world about ‘The World Wide Web’. (Yes, I’m that old.) Then in 1995, I launched a dotcom — the world’s first online searchable directory of creative professionals — and I toured art and design colleges North America to show students and alums how to make friends with the Internet.

I kept getting invited back, so I guess I was doing something right, but it wasn’t until I spoke at a conference for immigrants that my perception of the power of public speaking changed.

Completely.

Near the end of my talk, after realizing my “personal branding” presentation wouldn’t resonate with this audience (as immigrants probably don’t face the kind of personal branding challenges I talk about in my presentation) I had to think of what was I going to tell them that could be useful?

So I told them how my father grew up as a Jew in Iran and how he joined the French foreign legion in Egypt to escape the anti-Semitism and discrimination. I told them how my mother in France was captured by the Nazis and sent to Auschwitz for a year had to walk the 3-day death march in the mountains of Poland, how they both met in an elevator in Paris, (that this is when I realized the importance of a good elevator pitch). How they decided to come to Canada, to give their children the life and opportunity that they never had – and never would have – in their own countries.

If I was trying to maintain any sense of professionalism, I had clearly lost it by this point. I got emotional. Everyone seemed to be getting emotional.

When I was done, a solidly built African woman came over to me. Her face was wet with tears. In broken English I could hear her mutter: ‘thank you, I hope in 30 years my children will say the same thing about me.’

I came home, still filled with emotion, knowing that somehow I had made a real difference in people’s lives. Now when I think about to that day, I realize that was the day I became a ‘motivational’ speaker.

From the beginning of time, stories are how we have passed on our values, made sense of the world and effected change. Today, it’s how we influence our customers, our teams and our audiences. It’s how we sell, inspire, motivate, create change and give hope to sometimes desperate people.

It was also that day that the seeds of momondays were planted.

I believe that more than ever, we just need to put away the business cards and connect authentically, one human being to another. When we do that — when we are just ourselves and share our personal stories of challenge and growth — we have the power to transform lives, starting with our own.

It doesn’t have to feel like a twelve-step program. Nobody has to cry. It doesn’t have to take thousands of dollars and several weekends. No gurus have to be flown in from far-away places.

It seems that momondays has become the modern day campfire, a place where people can gather around, tell stories, have a good time, and open up to a community of people who can identify with them. I view these shows as a place where people can connect and let go, enjoy each others company, understanding that each of us has a history, and whether it’s the good, the bad, or the ugly, we can laugh about it and learn from it.

It’s all encompassed in a beautiful story called life.

Michel Neray – Founder of MoMondays

Lex Jensen shares her start as a Promoter and her ...

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“I started promoting with Live Nation in 2009, Strange Music and their Psychology Tour was the first concert I remember promoting, I remember just wanting to get in for free. Back in the day it was cool to be a promoter; you were part of that IN crowd had all the inside scoop of what was happening in the party scene (before the internet and shit).”

“A year or so later I moved to Wyoming, and I started throwing my own events. There were 4 rappers in town and, 1 of whom is now my husband, and since no one wanted to book out hip hop shows in Casper I figured that doing it myself was the only way to make this shit happen. They (the city of Casper) were so reluctant to have these shows. I guess media just portrays rap/hip-hop as this womanizing/vulgar/alcohol abusive kind of thing so them thinking that it would happen to their lil town in Wyoming probably played a role in that “hostility”.”

“I’ve always viewed [hip hop] as a form of poetry, lyricism is a form of art that many genres can’t really integrate into their music. I mean I will always have a huge appreciation for Beethoven and Mozart but hip hop just has a lot more tangible substance that people can relate to vs. the abstract interpretation that comes with other music like classical and jazz. I started listening to hip hop because of my mom. She loved Eminem and SPM. My father listened to The Grateful Dead and Neil Young, and even though my parents got divorced when I was 3, to this day I can see the influence they had on my musical taste, and I thank them as they gave my something I will have for the rest of my life: the ability to appreciate the beauty in all type of music.”

Lex Jensen — Bookings for The Roxy Theatre & Manager at RhymeSick estimated. 2009