HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

After years of being in the corporate world, a pivotal consulting gig with renowned chefs and restaurateurs ignited Michelle Battista’s love of food and her palette. It became her dream to bring people + food + design together in a way that had never been done before. Read on to learn why the Nightwood Society chooses Sparxo as the right event ticketing system partner that allows them to maintain their brand and experience throughout the entire registration process.

And that’s how The Nightwood Society was born.

The Nightwood is a collective that is 10 strong, with this dynamic all-female led team of Michelle, co-owner Kati Reardon, Director of Experience Leah Scafe, and Kitchen Queen Sarah Schneider at its helm.

The all-star, all-women team is made up of chefs, farmers, butchers, wine professionals, event planners, creatives, designers, storytellers – and each of them brings their unique skill set to the table to craft one-of-a-kind show-stopping food events.

At the heart of what they do, their mission is to empower women to create. They serve as a creative incubator for women and provide support for their ideas to flourish, be executed and become successful.

The Nightwood Society hosts all sorts of events including private events, wedding rehearsal dinners, photo shoots, book launches, corporate team-building, culinary experiences, workshops, and classes.

Locating the Right Experienced-Oriented Ticketing Partner

With so many events in the pipeline for the Nightwood, partnering with the right event ticketing system for their customers was high on their priority list. Not only that, but it was important for them to retain the brand presence and experience of what The Nightwood Society is all about throughout the registration process.

Unfortunately, with most event registration and ticketing systems, the companies behind the technology only care about their own brand. This means the experience for The Nightwood Society customers would be very clunky and disconnected from the actual event and brand of The Nightwood Society. They found that their customers would be redirected to a third party website, which means they’d lost control over the brand experience and conversation with their audience. They worked hard to develop a strong brand presence and knew there must be a solution that is good for their brand.

Thankfully, they discovered Sparxo and how Sparxo immediately solves all of their problems and brand concerns. With seamless, direct integration into their own website, they not only get to maintain control of the entire customer experience and message, but customers never have to leave their website to register for an event.

With Sparxo, the seemingly impossible became possible for the Nightwood team. Sparxo enabled them to:

Keep 100% of their ticket price
Have the flexibility to create engaging landing pages directly on their website
Sell tickets right from their own website
Maintain control over the brand experience
Optimize their marketing efforts for their own brand and not someone else’s
Maximize efforts to improve their own SEO and brand presence
Track their own customer data easily
Understand their customers better in order to offer them more

“I am a big fan of Sparxo. It was so easy to set up, offers all the functionality you need in ticket sales, and lots of customizable options, which is great. I really like the look of the calendar and how it integrates well into our website, which is wonderful for our branding. There are always changes and improvements to be made, but Sparxo takes our feedback very well and they always offer the right updates that we need.

“Above all, what we love the most is the impeccable customer service at Sparxo. They are always responsive and so willing to work with you. They even built a custom landing page for us before our website was live! We believe that Sparxo is the perfect partner. Not only to farmers, butchers and creatives that band together to produce extraordinary experiences around food and wine, but also for event producers who aim to stand out as brands that create the best events and build an amazing community.” ~ Director of Experience Leah Scafe, The Nightwood Society

—

To check out how Sparxo can help take your event-ticketing and SEO efforts for your event to the next level, visit www.sparxo.com