In the weeks leading up to your event, you might find yourself waking up at night asking yourself, ‘Do I have the right venue? Will my event sell out? How can I make sure my attendees enjoy their experience?’ All of this effort goes towards creating that perfect event that will wow your attendees. Your goal is to offer a breathtaking experience so that they will have naturally tweet/blog/post/comment/vlog about.

But did you know that creating the perfect event for your attendee starts way before they ever step foot into your event?

Your attendee is just like you and me – bombarded on a daily basis by commercials, messages, advertising, brands, promotions and yes, events. So, how can you engage your attendees between the time they sign up for it until they actually attend? How do you keep them hooked and slowly – but surely – reel them in? Because Sparxo cares about you and your event experiences, we are sharing these tips and tricks that will guarantee you the ultimate event engagement and audience engagement!



Teasing your attendee is a brilliant way to catch their attention and remind them about your event. For example, if you’re launching a new product, you might send out little hints and clues without giving anything away. Iff you know your customer well, you’ll know what they want from you – keep teasing them letting them know something is going to be revealed at the event that is going to blow their mind because it meets their needs or provides them with benefits you know they crave for.



People love watching the “making of”, especially if it’s a worthy talking point.

“Did you know that such-and-such event next month is going to feature (insert amazing technology/entertainment/celebrity/food)?” makes for great water cooler talk for your attendees in their respective offices.

People also get a sense of calm and joy from watching complicated things get put together in seconds, or watching orderly repetitive things being done – we really are so weird, aren’t we? – but these are video content you can think about producing pre-event.

Sharing behind the scene stories, videos pictures on your event’s social media page will really help people feel that they are part of the making of the event.



You might think this whole hashtag thing doesn’t have the same pow it once did, but then again maybe you’re using it wrong! #CTOAE18 is a horrible hashtag unless you are someone established.  

Putting a bunch of letters and alphabets doesn’t work for a couple of reasons – first, no one is going to remember it. Second, no one is going to know what it stands for  – e.g Come-To-Our-Amazing-Event-2018. And lastly, they won’t care enough to find out. They will care, however, if it is easily understood and short-and-easy to remember like #SlothForPresident or #ComicCon.

#SlothforPresident or #ComicCon work because they are examples of a very visually captivating concept that people actually can imagine in their heads and understand what the event is about.

Think of one cool-as-hell selling point, even as silly and stupid as it might seem, and sell it, sell it, sell it. Creating easy and unique hashtags encourage people to share the event.



Today, we live in a world where word-of-mouth marketing and social media are everything. Working with influencers, speakers, celebrities, twitter personalities can really help propel your event.

When many people are talking about the same thing, it creates a buzz that truth-be-told, might not even exist – but that’s marketing, isn’t it? Creating hype and buzz where there is none. You have something exciting going on, now get people excited about it by showing how excited other people are about it. Excitement is contagious!

Offer free tickets in return for people sharing about your event. Or even host a contest or giveaway in return for a prize or free tickets. If you have some money to invest, you can always work with influencers, industry experts and celebrities to talk about your event with their audience. Some might even do it for free if they think it will add value to them and their audience.



It’s easy to build a community these days – just start an event page on Facebook, and done! Yay! So now, all your attendees are there in one “chatroom” so to speak. What do you do with them? The first rule of audience engagement is to… engage your audience! Give them something to talk about, give them a platform to let their voice be heard. Organize polls to ask them what they prefer, have special posts where they get to ask their questions directed at certain speakers (which you will use in the Q&A during the event), have “Guess this speaker” blur picture contests where they can win a free coffee at your event, ANYTHING! Keep them coming back to this page and engaging with you.



Now that you have a group of people all eagerly waiting for your event date to arrive, use the information that you have gathered from your event page in the rest of your pre-event audience engagement strategy. Tweet some questions that have been asked and encourage your attendees to go to your event page to ask their own questions. Remind them about the topics that will be discussed and the questions that will be covered in email reminders, and direct them to the event page once again. Give them little nuggets of teaser information that just barely scratch the surface in answering their questions, thought-provoking things they can share on social media. You’ve been successful so far in intriguing them and piquing their interest… now let’s get them more and more involved.



Now that you’ve learned some tricks of the trade when it comes to event engagement, how can you put them all together? Let’s run with the idea of #SlothforPresident as mentioned earlier – if you make this the one thing people can recognize, you’ll maybe have the sloth share some quotes on Twitter and Instagram, maybe even write a little note from his perspective on LinkedIn or your company’s blog. Giving your audience one thing to recognize – in other words, cohesive messaging – means that your event messages will never get lost in the sea of marketing they see all the time. You will always stand out. You won’t be out of the box, you’ll be the pretty red shiny bow on the box.

Your event engagement is going to keep reminding them that of all the wonderful things they will receive once they open the box – which is attending your event!


If we missed something that works for you to engage your audience, please let us know because Sparxo cares! You can email your Sparxo representative or send us a message to [email protected] #teamSparxo #SparxoCares

Sparxo Ticketing, a Free White Label Event Ticketi...

Your event brand should always be the focus of your event attendees. You shouldn’t have to work hard and spend money on ADs only to redirect your attendees to a third party event ticketing platform. We are proud to announce our white label event ticketing platform. Our focus is on building great solutions and not on charging fees on top of fees. Event organizers have full access to our entire platform for free. We simply charge a small fee that is passed to your attendees. (Or you can choose to absorb the fees or split the fees.) Our fee never goes above $3.31.

Easily set up your events on our white label event ticketing platform and fully integrate it into your own website within minutes! Keep your attendees focused on your brand the entire time. It’s time to utilize your marketing efforts to grow your own SEO (search engine optimization) and not some other third party event ticketing platform.

With Sparxo, you can sell tickets directly on your website with no redirect, ask custom questions, sell from your Facebook fan page, aggregate any data from other systems in one place, and manage your entire customer experience from one place. Sparxo offers onsite operations and systems such as Sparxo Check-in, Sparxo POS (point of sale), and onsite registration staff available for hire.

Join us! We are leading the next generation of event experiences, empowering event brands and producers to control and manage the entire event experience from digital to physical.

For more information about our white label ticketing platform, read more below.




Are you tired of relying on a ticketing system to sell tickets? Are you tired of redirecting all of your traffic and attendees to someone else’s website? Do you want to own your entire customer experience from event registration to check-in and the onsite event itself? It starts here – with white label event ticketing! Set up your event and start selling tickets from your website in minutes!


Tired of waiting until your event is over to collect funds? Tired of being surprised with unexpected ticketing or processing fees? That’s why we believe in transparency and we choose to work with Stripe. With our partnership with Stripe, the entire registration process and check-out remains white label and on your website. You also receive funds before your event! Funds are automatically deposited into your bank account on a rolling basis.

Integration Options

Our designers took great care to offer beautiful and easy integration options. You can integrate our white label ticketing platform through a Buy Button, Widget, Events Calendar, or Event Card List View. All of our integration options and our splash page URL are all mobile optimized.

Our Events Calendar and Event Card List view automatically update events to your website once they are integrated, simplifying the work your webmaster has to do moving forward.

Sparxo is FREE for FREE events:

Are you an event professional looking for ways best sell your tickets and promote your brand? Sparxo is the right white label event ticketing platform for you. Here are some premium features:

  • Sell tickets to your event with Sparxo Ticketing for a small convenience fee
  • Order secure paper tickets that work with Sparxo Check-in
  • Design beautiful splash pages with HD pictures, YouTube videos, Soundcloud files, maps, text, and cross promote your other events.
  • Embed purchase flow or RSVP flow on your website and Facebook page
  • Embed calendar or a card view to elegantly lists all your events on your website
  • Mobile check out flow optimized for smartphone RSVP and ticket purchasing
  • Collaborate with other event producers and share events between Sparxo accounts

4 Reasons Why You Should Choose Sparxo As Your Eve...

Creating and planning an event is hard work, especially when you are competing with hundreds, if not thousands of other events happening on the same day at the same time. This is why focusing on efficiency on all aspects of event planning — from selling tickets to event distribution and guest check-ins — can reduce the stress load. With Sparxo, there are multiple features that can help you ensure you have an intuitive platform to sell tickets.

Save time

Time is money. We all know that. After all, you don’t want to be stuck on a ticketing platform that is too technical or complicated to use. You have enough on your plate with the setup of the actual event itself. That’s why you want to choose a platform and team to work with like Sparxo. We have created a user-friendly, intuitive and convenient platform for event planners whether new or experienced to design their unique event page in minutes. We know the importance of making sure your event is all about your brand and only your brand. That’s why we have created an easy-to-use splash page designer where you can add images, YouTube videos, SoundCloud music, maps and more to customize your unique event page.

You can also seamlessly integrate ticket sales directly onto your website with no redirect or install our Facebook page application which automatically updates itself as events are published, saving you a lot of time. Not just that, Sparxo enables direct two-way integration to the venue’s website as well. For example, an events calendar will auto-update as events are created on your account or on the venue rental accounts, and events set up on rental partners’ accounts will auto-post onto your website and Facebook fan page once Sparxo is installed.

We also help you make quick ticketing decisions such as choosing multiple ticket levels to drive demand, setting up promotional deals, attaching your terms and conditions and customizing confirmation emails. The time-saving features are endless with Sparxo!

Save time by integrating ticket sales directly onto your website with Sparxo


Reduce barriers to ticket purchase

One of the most stressful aspects of event planning is collecting and tracking payments. You want a trustworthy platform that is easy-to-use and makes secure payment transactions so that you don’t lose customers along the way. With Sparxo, we have integrated the Stripe payment application that processes transactions within 2–5 days after a ticket purchase rather than after your event is over. The best part is that throughout the whole ticketing experience, attendees never get redirected to another site. This is great for ensuring you keep their attention on your event and that they follow through with the ticket purchase.

If you decide you want to collect payments onsite at your event itself, you can easily do so with the Sparxo POS system. This is another convenient feature where tickets and attendee information continues to be tracked on our system and all your accounting is in the same place. On top of that, you can also easily manage refunds right from your dashboard on Sparxo and 100% of our fees are also refunded.

Focus on making a great first impression

When your attendees arrive, you want them to be blown away by your event and not be stuck in a long slow line waiting to check-in. First impressions are important. With Sparxo, they can be welcomed with our efficient check-in system where our scanning solution ensures that entry is secure and easy. We’ve successful checked-in 1,000 attendees in under 30 minutes with one trained ticket scanner. You can have your team use their smartphones to scan guest tickets for entry via the Sparxo mobile check-in app. This app helps you scan QR codes quickly, easily search attendees by name/email/code, import third-party tickets and automatically review check-in statistics.

The convenience of having automated check-in features at your fingertips is invaluable, especially when the alternative is manual management that is time-consuming and inefficient.

Sparxo’s efficient check-in system ensures that entry is secure and easy.


Constantly improve your event strategy

Data is king and is driving better decision-making and performance in all aspects of our lives. So why not event planning as well? Having a convenient system that allows you to collect, track, own, export and review customer data enables you to improve your ticketing and event distribution strategy on the go. With Sparxo, you don’t have to be a data scientist to do any of this. We make it simple and easy for you to view, filter and search through your data. We also help you analyze your data with convenient data dashboards that create charts and other visuals, helping you make informed decisions.

Furthermore, you could enhance your event strategy by being a part of our affiliate marketing program — every Sparxo partner or an affiliate receives a commission for events that use Sparxo at their venue or even outside of their venue. It’s a win-win with.

5 SurefireWays To Drive Ticket Sales

Looking for surefire ways to guarantee a SOLD OUT event? Here are a few tips to help you on your way to success!

Early bird pricing

Generating a FOMO (fear of missing out) in your audience is an important part of selling out your event. Having 2–3 early bird pricing tiers with limited sales timeframes helps create a sense of urgency, which makes people want to secure their tickets right away before ticket prices go up to the next tiered price. You should consider putting marketing efforts towards encouraging people to buy their tickets before the next price increase by advertising “7 days left”, “48 hours left”, and so forth. If your event is annual, it’s a good idea to offer early bird loyal fan pricing to last year’s attendees who will likely be your biggest returning supporters. Remember, it’s all about incentivising attendees.

Have a couple of categories for your tickets to increase sales

Optimize social media marketing

A key to keeping your audience engaged with you on social media is to commit to weekly updates on all your social media platforms. You want to give your target audience compelling reasons to attend your event and stay engaged with your brand. To attract attention, you may want to consider hosting contests, doing giveaways, or setting up games to promote your event and drive ticket sales. Make sure you have specific call-to-actions and website links to more information to make it as easy as possible for potential attendees to register for the event. This is also a great time to consider advertising on social media through paid content which can help you reach very targeted audiences.

Optimize social media for your events

Get sponsors to promote

Your sponsors will also benefit from more attendees. It’s a good idea to bring them in to help promote your event together. You could make it easier for them by providing template content that they could use on their social media channels and networks to market the event. Depending on how involved sponsors would like to be, you could also co-create promotional campaigns that include competitions and other call-to-actions.

Get creative with guest posts

Consider inviting different people to write guest blog posts to add more peer content to your event marketing efforts. For example, you could ask your first few registrants to write a paragraph or two for you to use as a blog post about what they are looking forward to at the event; if you have attendees who came last year, ask them to write about their event experience in return for free tickets. You can also ask your speakers/performers/experts to write a post to add more color to the event. Get creative with the type of content you generate.

Find the right ticketing platform

All your marketing efforts are pointless if you don’t have the right ticketing platform that makes it easy for your attendees to register from all over the web. Sparxo is a great platform to use for ticket sales as it ensures all the conveniences are at your fingertips. Sparxo lets you embed event registration and ticketing on to any website with no redirect or brand logos, create media-rich pages to help with your brand and marketing efforts, offers an easy guest check-in app and allows you to own all your data so you can track your progress. We listen to our clients and continuously improve our features to offer the best event management platform.

Sparxo provides an easy-to-use interface to sell tickets

Where should you post your event? Eventbrite, Meet...

Choosing which ticketing platform to launch your ticket sales on is often a hard decision, especially when you are hustling to grow your brand and reach a wider audience. Our secret tip is to leverage many services to get as wide of a reach as possible, instead of having to choose a specific platform to use. Millions of event goers browse Eventbrite, Meetup, and Facebook for events. Use these platforms and other local event listing sites to spread your event and sell a few tickets.

The Problem with Relying on Others to Market for You

There is a hidden cost to these sites beyond their transaction fees. Event aggregation sites often steal your brand equity and cross-promote your event with others just like yours. Your brand, and where you lead people is really important if you are planning to have recurrent events. This is why we recommend you lead your ticket buyers to your branded website. Then, when sending email blasts, buying ads, or working with influencers, every link should point to your website for tickets. This way, your brand has a chance to grow.

You don’t build brand loyalty when you rely on other platforms to promote your event. Event goers need a reason to learn more about your brand, mission, and grab a better idea of how they can keep engaged. Selling tickets to an event is a great way to attract people to your site. Once there, your site acts as another touch point for your brand.

Always Promote Your Brand

There are advantages when promoting your website instead of a random ticket check-out link. When visitors stay on your website longer as they buy tickets for events, this improves the time on page and dwell time metrics. Having the ticket check out flow embedded on your website also reduces bounce rate. Both of these improvements are good for your website’s SEO.

Sparxo makes it easy to embed your whole ticket registration flow on your website. Once someone buys a ticket, they are still on your site. This way, you are always marketing your brand. Use other event sites to help promote your event, even sell a few tickets. Import these extra tickets into Sparxo so that check-in operations are seamless. Once you capture their contact information, send them to your brand from that point on.

Also, use Sparxo to understand your audience better. Easily understand repeat customers and which marketing channel brought them to your brand, no matter if tickets are bought through your site or imported from another platform

Happy Holidays & Season’s Greetings 201...

As the year draws to a close, we’d like to offer a heartfelt thank you to our Sparxo family, partners, clients, and friends. It has been an exciting year with many updates and upgrades to our system. We are excited to see the Sparxo community continue to grow into new regions all around the world. With your support and feedback, we have built a product that we are proud of and we are excited to share Sparxo with more event producers next year.

The mission at Sparxo is all about making it easier for communities to get together. As we get ready to celebrate the holidays with our loved ones, may we encourage you to look for ways to engage and support local communities and organizations that give to causes that have a place in your heart. For us, we spend our time supporting organizations that fight hunger, poverty, homelessness, and the most vulnerable in our society.

Happy holidays,



We also wanted to highlight the wide range of amazing events

that were powered by Sparxo this year.


Pure Nightclub – Sunnyvale, CA
Vegas Style Nightlife in Silicon Valley

Locavore Farm – Grant Park, IL
Farm-to-Table Feasts on the Farm

Do It For The Love (501c3)
Bringing people with life-threatening illnesses to live concerts.

UTD Soccer Coaching
Professional Soccer Coaching

Revive Restorative Retreats
Holistic ways to balance body & mind

Wineries of Santa Clara Valley
Wine events and passports

Global Coworking Unconference
To support & promote Coworking

Students Society of McGill University
Ski & Snowboard Club

Learn more about your audience with attendance bre...

Sparxo just released a savvy feature that tracks how many times ticket buyers have been to your events. With this information, you can learn who your repeat and first-time buyers are. This feature is one of the first features created with the goal of making it easier to learn more about your community.

On the event analytics page, see a simple breakdown of your first-time guests compared to your repeat customers.

Each ticket holder has an attendance count next to their name on the ticket list for each event.

Making it easy to find information about your customer is something that Sparxo believes in. We allow you to export all the information found our system. It’s important that you have control over your data.


Make the most of your Sparxo Event Splash Page

Create multi-media landing pages for your event with Sparxo Event Splash Pages, making it easy to show off your event using videos, pictures, sound files and creative text. Today, we want to highlight a few useful parts of the event splash page.

Adding Photos to Splash Pages

Three ways to use Sparxo Event Splash Pages  

1. Website/Blog

For event producers that spent the time and money creating the perfect website. Our Splash pages embed seamlessly with any site with easy. This allows visitors to your site to stay on your site as they browse events and buy tickets. They will never leave your site. This is great for site retention times, which is great for your SEO.


2. Facebook

There’s no need to have a website to show off your Sparxo event splash pages as long as you have a Facebook Fan page. Ticketing can be embedded right on your Facebook Fan page where you can reach your fans. Facebook is where 1.8 Billion people spend their social media time.


3. Stand-alone

If you don’t have a site or Facebook Fan page, we highly suggest you get one. Having a web presence is one of the best things you can do for your brand. If you don’t have the time to build a site, Sparxo splash pages can stand alone as a landing page hosted by us. Creating Sparxo splash pages is easy and great looking, customized by you.


Splash Page Features



Sharing a video of your event really engages your audience. There are a lot of emotions and fine details that are lost without the excitement of video. If you have taken the time to create videos for your event, definitely show it off on your splash page right before the checkout flow. Create excitement, show off your hard work.



Photos are a great way to show what your event is all about. Photos create excitement and entice audiences. Use pictures from previous events, show pictures of the venue, or and highlight your headliners.



We recommend sharing sound clips if your event is featuring musicians or a speaker. Attendees love to hear a little preview. This lets potential ticket buyers learn more about your event.



Every great event has a great description. Insert text has part of your splash page design. Use text as headers, add a description, and label your pictures, videos and sound files.


You spend a lot of time creating a great event experience. Splash pages are often the first impression of your event. Spend a few seconds to really highlight your event. 

Sparxo makes it easy to add an event calendar to y...

We just upgraded our embedded calendar. Sparxo Embedded Event Calendar makes updating an event calendar on your website easy. After you embed the calendar once on your website, you never have to touch code again. Simply create an event on Sparxo and the event automatically syncs with your website.

embedded calendar

Customize the calendar with three color themes. When we first made our calendar, we came out with a calendar with a blue background, we call this theme, Classic. We added two new themes; Black for dark background websites and White for light background websites.

Our calendar is great looking too. For one day events, we show the poster for the event right in the calendar tile. If your organization has multiple events a day, we list all events in that day. If your event spans a few days we list the event every day your event takes place.

choose color theme

Collaboration on a calendar

Sparxo makes it easy for venues and organizers to share events on a calendar. One unique feature of Sparxo is the ability to collaborate with several event producers on one event. Each Sparxo account has a unique calendar that can be embedded on a website. Person A can share events on Person B’s calendars by collaborating on an event together.


Sparxo Check-in, a Free Guest List App for Events

Change isn’t popular when it comes to running event operations.  Entry management and managing a guest list are one of the main factors for a successful event. We are proud to announce a new check-in app and we offer it for free. That means you can use our whole system for FREE to manage your guest list regardless of how that list is created. This app also makes a great companion for those who are selling tickets with our system.

Easily import a guest list into the Sparxo system along with custom fields, payment methods, and contact information so you can keep track of the guests that are coming to your event.

For more information about this app, read the description below and find the Sparxo Check-in App in the Apple App Store and the Google Play Store.

This is a change you want to look into.


Sparxo Check-in App

App Store Description

Do you have a guest list that you need to manage for an event? Sparxo Check-in has the performance you need for fast, accurate guest list checking no matter how big your guest list is. This is the best system for entry management. It even works with unstable or no wifi.

Auto Offline Data Sync:

We understand that not every venue has perfect wifi. We designed our app to work in any environment. Simply sign in to your account where there’s wifi, and our app will take care the rest of it. When there’s unstable wifi, our app will temporally save all the data in an offline mode, and resync your data once it detects wifi. Everything just intelligently works out and you don’t need to touch a thing!

Easy to add guests to the system (FREE)

  • Import guest lists of unlimited size for free
  • Import lists by copying and pasting from Excel, Google Sheets, or any .csv
  • Live data sync of imported guests
  • Send QR codes to guests for a more secure check in
  • Use multiple lists per event (general admission, VIP, Staff)

Secure and fast check in (FREE)

  • Scan QR codes on paper and smartphones
  • Built in Camera QR and bar code scanner
  • Search for guests using first name, last name, email, and ticket code
  • Send a simple reminder to guests imported into Sparxo
  • Offline mode supported for low connectivity areas
  • use multiple devices for multiple check in locations
  • live syncing between check-in devices

Insightful analytics (FREE)

  • View chronological check in history
  • View check in statistics

Sparxo is FREE for FREE events:

Are you an event professional looking for ways best sell your tickets and promote your brand? Sparxo is the platform for you. Here are some premium features:

  • Sell tickets to your event with Sparxo Ticketing for a small convenience fee
  • Order secure paper tickets that work with Sparxo Check-in
  • Design beautiful splash pages with HD pictures, YouTube videos, Soundcloud files, maps, text, and cross promote your other events.
  • Embed purchase flow or RSVP flow on your website and Facebook page
  • Embed calendar or a card view to elegantly lists all your events on your website
  • Mobile check out flow optimized for smartphone RSVP and ticket purchasing
  • Collaborate with other event producers and share events between Sparxo accounts