An Event Planner’s 10 Secret Tips To Having ...

Introduction:

Behind every successful marketing event is an ingenious Event Planner with a bag of tricks. These are tried and tested tactics for increasing ticket sales and executing a flawless event. 

Are you looking for secret tips to help make an upcoming event successful? Then, this eGuide is just what you need!

  1. Plan well in advance

Depending on the size of your event you may want to start your planning six months in advance or just about a month in advance. The key is to be prepared. Trying to launch a successful event overnight can be incredibly difficult. 

 

“Creating a truly memorable event is always a challenge. Whether it’s a tea party, music concert, community fair or even just a dinner at home: the key to an unforgettable event is careful planning and details, details, details.” – Chantal Williams, founder of Blossom & Co event management company in Orange County 

 

So bring out your planners, checklists, address books, charts and anything else that will help you with the details. Plan for scenarios A, B and C. Set expectations with your vendors in advance so that you minimize last-minute changes. Get it all in order so that you have time for a dry run and any unexpected curveballs along the way.  

Depending on the type of event you’re planning, you may want to keep the following in mind to make sure you cover all of your bases:

  • Event insurance
  • Disclaimers – video, photo, alcohol, age limitations
  • Security emergency plans
  • Water stations
  • Coat check
  • Bringing ATMs on site
  • Internet access
  • Starting cash banks
  • Flashlights, pepper spray or tasers for staff in case of emergencies

 

Enter your information below to receive the full eGuide for free!

We promise we don’t sell your information or abuse it.

 



CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

3 NON-PROFIT EVENT TRENDS TO GET MORE DONATIONS

BEST EVENT TICKETING SOFTWARES 2019

HOW TO INCREASE ATTENDANCE AT YOUR NONPROFIT EVENT

SPECIAL EVENT INSURANCE: DO YOU NEED IT

BRAND AMBASSADORS AND INFLUENCERS: WHAT YOU NEED TO KNOW

Brand Ambassadors and Influencers: What You Need t...

There are more ways than ever to market your event these days, but it can be hard to cut through the noise. Social media serves up a constant stream of possible events that you may have never heard of 20 years ago. How do you get your event to stand out? 

The answer: Find a cheerleader! Brand ambassadors and influencers can help take your event from ho-hum to one of the premiere, can’t-miss events of the season. 

Brand Ambassadors

A brand ambassador is a loyal customer or previous patron who is eager to help promote your brand simply because they love it. Nonprofits and any kind of fundraising event for the greater good are especially well-suited for brand ambassadors who are passionate about the cause, and for most people, simply retweeting or sharing an invite on Facebook is an easy way for them to show their support. The ideal brand ambassador does more, though, offering personal perspectives about why others should support you.

Authenticity is key when it comes to brand ambassadors. Referrals and recommendations shouldn’t feel canned or like just another advertisement. Personal experience with the event or organization is going to be important. Stories rule when it comes to today’s marketing landscape, so you want someone who can share their story. 

“A great brand ambassador can cut through the clutter and say things about your company and brand with more credibility than you can because they won’t make money as a result,” marketing professional Derek Netwon pointed out in an article in Entrepreneur. 

Look for brand ambassadors who are already excited about your organization, event, or mission. It’s best if they’ve already had some experience with you. If you’re new and still trying to build up a following, offer a product or service for free as a way to draw in fans who will then share their enthusiasm with others. Offer a free class or a free ticket to an event and encourage attendees to share their experiences. Once you get a couple of people reporting on their experiences (hopefully good), the investment will be well worth it. 

Be sure to also reward your brand ambassadors. Recognize them and thank them, and when possible, offer free goods. That will keep them coming back. 

Employees As Brand Ambassadors

Hopefully, employees will feel passionate enough about your organization that they will be your biggest cheerleaders. They can be vital in helping to spread the word about an important event because they will have inside knowledge and will be more invested in its success. However, recruiting employees as brand ambassadors can be tricky because outsiders will question their authenticity. Employees who participate in social media campaigns should do so voluntarily and should identify their affiliation, otherwise, their authenticity will be questioned. Encourage insiders to share the message in their own words.

How To Find a Social Media Influencer

Do you know how books have blurbs from famous authors on the back to help sell the book? Influencers work in much the same way, except they can do even more to generate excitement about an event. 

A social media influencer is someone who already has a platform. While big-name stars can make great influencers, you don’t have to think big to find an effective influencer. Popular bloggers within your niche are often one of the best ways to generate buzz because they’ve established themselves as authorities on the subject. Thought leaders and prominent writers in your industry can also be vital in getting your event the attention it needs.

Shama Hyder, CEO of the Marketing Zen Group and author of The Zen of Social Media Marketing, suggests using Twitter to find influencers. She recommends you first find people in the niche, then find out who they’re following. You ultimately want to find an influencer who

  • is active on Twitter (tweets more than once a day); 
  • interacts with followers in a meaningful way – participates in conversations; and 
  • posts engaging content (doesn’t just post what they had for breakfast).

 

You, or someone on your team, then become part of that influencer’s circle, interacts, and shares information that s/he might like, and will, hopefully not only retweet with their own message and encourage others to share. To find people who might be good influencers for an event in your area, check out localtweeps.com. It might take a while to find an influencer who will help promote your event, but the payoff is worth it.

Be Something To Cheer About 

Finding a cheerleader to help promote your event requires your organization to present an image that has integrity. You need to promise what you deliver. It will be hard to get others excited about your event if you and others working on it aren’t excited, too. Creating an experience others will talk about is the first step, making it easier to recruit others. Once that’s done, putting in just a bit of extra effort in finding brand ambassadors and influencers can be just the boost your marketing campaign needs to help you stand out from the crowd and help make your event or experience one not to be missed. 

 

For help planning your event, check out Sparxo’s Event Planning Checklist

 

Using the latest tech to make it easier for you and your guests, Sparxo provides an easy-to-use online platform for selling tickets, managing your event, and staying in touch with your followers. And, unlike other ticketing platforms like Eventbrite or Ticketmaster, we won’t take huge portions of your ticket sales or promote competing events. Plus, Sparxo is committed to giving back – we donate part of our proceeds to nonprofits. 

Get started with building your event here

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

3 NON-PROFIT EVENT TRENDS TO GET MORE DONATIONS

BEST EVENT TICKETING SOFTWARES 2019

HOW TO INCREASE ATTENDANCE AT YOUR NONPROFIT EVENT

SPECIAL EVENT INSURANCE: DO YOU NEED IT

Special Event Insurance: Do You Need It?

While it’s probably not a part of organizing an event you want to think about, planning for the worst is vital for minimizing the financial impact of an accident or other unforeseen events to your business or organization. While most businesses and organizations carry a general liability policy, special event insurance is an add-on that can help protect your company in case of an unforeseen accident at your fundraiser, gala, concert, or other types of events.

Reasons to Get Special Event Insurance

  • General liability insurance may not cover the unique factors involved with special events. For nonprofits and other organizations, this can make them vulnerable. Heather Brown of The Nonprofit Insurance Program, an organization that helps nonprofits obtain insurance, warns, “Typically, these policies [gen liability insurance] only provide coverage and protection for normal daily operations.”

 

  • If you’re hosting an event where alcohol will be offered, your organization can be held liable for accidents that happen as a result of underage drinking or drinking to excess, which can lead to accidents. You can get special event insurance that specifically covers serving alcohol at the event.

 

  • What will you do if your star has to go in for surgery and can’t make your event? Cancellation insurance can help stem the losses.

 

  • Unfortunately, accidents happen. Gale-force winds may suddenly come up at your fun run fundraiser, causing a structure to collapse, possibly injuring participants. Special event insurance will help if any claims are filed against your organization for bodily injury or property damage.

 

  • If you’re renting from a venue, it may require it; make sure you read the contract carefully. 

Where To Buy Special Event Insurance

Special event insurance must be obtained before the event and can be purchased from your insurance agent or company. You can also purchase it from a variety of online insurance vendors. You will need to provide information about the event, like what type of venue it is, how many attendees you expect, and if alcohol will be served. If your organization runs several events, multiple event coverage is also available. 

How Much Will Special Event Coverage Cost?

The cost of special event coverage will vary by state, the number of participants and guests, type of event, and other factors. Here are just a few examples of some quotes. These are only examples; you should contact your insurance agent or investigate some possibilities on your own for your specific needs. 

 

*Indoor auction, 150 participants, $250

*Fun run, 200 participants: approximately $300 

*Outdoor concert, 500 guests, $450 

 

Note: These are estimates provided by online insurance companies. Actual results may differ. 

 

Experts say that special event insurance is vital for any organization that puts on events. When you consider the protection it gives your organization from a bigger financial impact due to circumstances out of your control, talking to your agent about whether this coverage is needed is an essential item on your event-planning to-do list. 

 

There are many details to take care of when planning an event. Let Sparxo help by being your online ticket provider. Using the latest tech to make it easier for you and your guests, Sparxo provides an easy-to-use online platform for selling tickets, managing your event, and staying in touch with your followers. And, unlike other ticketing platforms like Eventbrite or Ticketmaster, we won’t take huge portions of your ticket sales or promote competing events. Plus, Sparxo is committed to giving back – we donate part of our proceeds to nonprofits. 

 

Get started with building your event here

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

3 NON-PROFIT EVENT TRENDS TO GET MORE DONATIONS

BEST EVENT TICKETING SOFTWARES 2019

HOW TO INCREASE ATTENDANCE AT YOUR NONPROFIT EVENT

HOW TO INCREASE ATTENDANCE AT YOUR NON-PROFIT EVEN...

If an incredible event happens in a forest, and nobody attends, does it make a sound? An impact? Certainly not as much as it would have made with stellar attendance. You could plan the most incredible non-profit event imaginable, but with low attendance, you’re not going to meet your fundraising goals or spread your message of change. This makes non-profit events something of a numbers game. More attendees mean more donations and more support. Not only does low attendance means limited support, but it also fails to offer social proof for your events, making your brand seem lagging and unpopular. Good attendance is a barrier to entry, a requirement every event needs to meet for even planning to even matter. Okay, so attendance is important. But how do you get attendees non-profit event? Never fear, because Sparxo is going to share 4 ways to get more attendees to your non-profit events. 

  1. Supercharge Your Social Media

Our first stop: Social Media. But we’re not talking posts and emojis. No, we’re talking metrics and measurements, to not only raise awareness, but understand what can be improved, and how to optimize for awareness with data in mind. We know that writing long posts only to get no likes and five views can feel like shouting into the void. So let’s work smart, not just hard.

You’ll want to start by finding your core audience. Who has engaged with your posts already? What hashtags do they use? What are their interests? Find these core fans and consistently engage with their post. Taking it one step further, follow and interact with users these core fans follow and interact with. This way you can build an audience with similar interests. You’ll want to stay within a niche – stick to one to two relevant hashtags maximum, ideally with medium or low search traffic. You don’t want to be competing with the whole Twitterverse for views. With your posts, you’ll want to focus on telling a compelling story, not just facts on your organization. Try to attach names and faces to the work your non-profit does. This will connect with readers on a deeper level than bombarding them with simple statistics and details. 

Next, find out when your followers and this core audience are the most active on the platform. Maybe they like to use Instagram before work and Facebook before bed, checking their email before work. Free tools like Audiense can show you exactly when your audience is on social media like Twitter, and MailChimp will allow you to see when your newsletter emails are opened. Once you know when to post, schedule your posts. Write them in advance, and use free tools like Hootsuite to post automatically. On Instagram, be sure to take advantage of the “Stories” feature, so that users can see your content when they view your profile, rather than depending on a finicky algorithm. Planning your posts this way, even if you only have a small audience, all of them will actually see your message. This can mean you actually get more eyes on your posts than big accounts who post willy nilly, they’re core audience not online when they are. 

Last, give your audience an incentive to actually attend your events. Going from a screen to a live event can be a big jump for some. Many huge accounts fail with attendance because they offer no value proposition, just providing entertainment rather than an incentive to take action and come to an event. Stress the networking opportunities, the community, and experience at your events, not to mention the good they’ll be doing. You should also consider reaching out to influencers in your nonprofit’s niche to help you promote. Their endorsement could be enough to convince hesitant attendees to show up!

  1. Tackle Ticketing

More ticket sales not only means more attendance but greater revenue for your non-profit. Tackling ticketing should be a no-brainer. Unfortunately, it will take a little brain work first. You’ll want to start by analyzing the data from your ticket and registration platform. Determine where your conversions are actually coming from, that way you can who to market to, which demographics to shoot for. Ticket Software like Sparxo offers you a complete array of ticketing analysis tools, allowing you to determine exactly who your attendees are so you can reach them. The real them, not just points on a graph.

Your next step will be to write the best copy description for your event that you can. Is it simple? Does it offer a clear, concise, value proposition for attendees? Check out this template for event descriptions. 

Once you know exactly who your target attendee is, and you’ve written a  killer description to reach them, you’ll want to look for ways to streamline the ticketing process. What’s the experience like for a potential attendee? Go through the ticketing process yourself on both mobile and desktop, taking note of how much time and effort it takes just to buy a ticket. 

Finally, consider switching software. As an event planner, you’re looking for a free way to sell as many event tickets as possible and keep as much revenue as you can. However, most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets online with no redirects – all for free!

  • Import your guest lists and sales lists from other systems
  • aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

  1. Master Messaging

Create a responsive landing page for your event, optimized for mobile and desktop, including desktop, platforms is a powerful step toward master your messaging. We recommend putting your ticket funnel front and center, linked to a mailing list, along with a description of your event and eye-catching media. This way if potential-attendees can’t commit to buying a ticket right away, the funnel will squeeze their email. Your non-profit will then have the chance to build a relationship over email, your company’s message of change and story’s convincing email sign-ups to buy a ticket in the future. 

Remember to optimize your page for SEO so interested parties can actually find your event. You can bet your bottom fundraising-dollar that people are searching for fun events in [city name]. You’ll want to want to make sure your event shows up. One way to enhance your SEO is to make sure your event page, ticketing page, and description are all in one place and hosted on your own site. Many ticketing software that claims direct integration (Looking at you, Eventbrite) redirect to their own website when customers buy their tickets. Others even host your description on their site, only with your event’s extension. Whitelabel software like Sparxo allows you to sell tickets directly from your site, with no redirects, meaning that all traffic you get will go to boosting your SEO, not your ticketing company’s SEO.

Consider running pay-per-click social media ads, aimed at your target demographic nearby your event location. These social media ads are both more affordable than traditional billboards and banners, and pay-per-click, meaning you only pay if someone actually engages with the ad. If you’re on a truly tight budget, stick with low-cost guerilla marketing tactics, like chalk and flyers in high traffic areas. Get creative with your event’s messaging and you’ll get more attention! Check out some of these low-cost guerilla marketing campaigns for nonprofits. 

  1. Nail Networking

Event data seems to get better and better every year. Modern ticketing software like Sparxo can give you boatloads of data on your attendees the moment they purchase a ticket, or even if they just consider buying one! This means you can know your attendee’s demographics, background, and past of engagement with your non-profit. Not only will you be able to organize your networking, but you can come into interactions knowing what you might have in common with specific attendees, and how best to tailor a pitch to their interests. In addition to making fundraising more successful, this will personalize and improve the attendee experience, encouraging retention and greater attendance 

You should always be following up with attendees after an event, with plenty of “Thank Yous,” memories from the events, and possibly a call to action. But one of the most neglected and most important components of a follow up is the ever-elusive post-event-survey. These can not only show you what’s working at events, but how to feature these positives, and fix flaws. This focus on feedback is key for building a loyal audience and retaining them. If you’ve been conducting surveys after your past events (which, again, you should be doing), you’ve probably gotten some negative feedback. It hurts, we get it. But these can often be some of the most valuable responses, as these dissatisfied attendees can exactly what your non-profit can improve on to deliver an even more incredible event next time. Look for trends in surveys, both what’s been done well and what’s been done less-than-well. If something tends to come up in review after review, brainstorm a solution with your team, and feature the change in your next newsletter. Not only will this let attendees know you’ve improved your events, but it also shows that you’re listening to your attendees and care about their experience. It’s a great way to boost retention and ultimately attendance at future events.

There you have it, four ways to boost your attendance. While anyone could improve attendance using these steps, very few actually would. It’s up to you to put in the time for your non-profit, even if it can feel like nobody is there to hear your event fall in the crowded forest of events. But follow these instructions and when you’re event drops, it won’t just make a sound – it’ll make an impact.

 

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

3 NON-PROFIT EVENT TRENDS TO GET MORE DONATIONS

BEST EVENT TICKETING SOFTWARES 2019

Best Event Ticketing Softwares 2019

  1. Sparxo

Experienced event producers are looking for ticketing software with small ticket fees and big potential for branding and sales. Fortunately, Sparxo offers all the above. With Sparxo software, you can sell tickets directly on your site with no redirects and reasonable fees. Sparxo only charges $1 for tickets under $25, $2 for tickets priced between $25 and $50, and $3 for tickets $50 and above. That means their maximum fee caps at $3!*

While Sparxo charges an extra $0.30 is added to each additional ticket purchased in a bundle, the maximum Sparxo convenience fee is only $3.00 + 2.9% + 0.30* per ticket. This includes the Sparxo application fee and the credit card transaction fee. What’s more? With Sparxo, you also have the option to pass all fees passed to the customer. No credit card or sign up fees, no membership dues –  you keep 100% of your ticket price.

While Sparxo’s simple pricing system makes it a strong choice for all demographics, its biggest draw seems to be with experienced event planners, who tend to be more concerned with their branding and attendee experience. Sparxo allows you to embed ticket sales on your website, design powerful splash pages, and discover who your returning customers are via smart guestlists. It’s also mobile compatible and intuitive for attendees. This means that all the event software you need is in one place and at one website, a major advantage for event producers who want to shape every aspect of the attendee experience.

Sparxo’s attendee registration does not redirect like Eventbrite and other well-known ticketing software. All traffic goes to your site and stays there, allowing you to shape every step of their experience. By using Sparxo to sell tickets directly from your site, you could decrease your bounce rate, increase retention, boost your SEO, and brand. With Sparxo, all event organizers have access to all features Sparxo offers.

At Sparxo, we understand that our event producers may have to deal with sudden cancelations or refunds. We get it. Just let us know and not only will the customer be refunded, but they’ll also get their Sparxo fees back too. And if you ever need to cancel or postpone? You pay no cancellation fees either. Plus, Sparxo offers customer service to every client even nonprofit organizations with free events. A Sparxo customer service representative is always available by chat on their website or email at [email protected]

Real Customer Review: 5/5

“Pros: Sparxo is great to use for events – it’s easy to track guests as well as collaborate with fellow event co-organizers. The layout is very easy to learn and create events. I like the event splash page which personalizes your event and the app which allows you to easily check-in guests. Sparxo’s customer service is also excellent and they are very responsive if you have any questions.

Cons: …Some people are unaware of Sparxo – I have to explain what the company is.”

 

  1. Eventbrite

Eventbrite is the Kraft Mc ‘N Cheese of ticketing software – it’s everywhere, convenient, and easy to get started, but may not be the best or most substantive choice for more experienced event producers. 

Eventbrite’s Essentials package is 2% + $0.79 per ticket which limits you to one ticket type and their Professional package which is comparable to Sparxo’s offerings is 3.5% + $1.59. Only the Professional package allows users to sell tickets from their own site, get sales analytics, or sell different ticket types. Eventbrite’s gives you the option to either “absorb” your fees and pay them from ticketing revenue, or pass them on to your ticket buyers. The majority of event organizers who pass fees to their attendees pay nothing out of pocket to use Eventbrite, although attendees will be paying a higher ticket price to make that possible. 

Although Eventbrite’s ‘Profesional’ plan claims direct integration to your website, most clients ultimately have their customers redirected to Eventbrite’s own website. Why? Well, unless you’re one of Eventbrite’s biggest clients (out of thousands!) or adhere perfectly to their long list of rules, Eventbrite will redirect leads from your website to your Eventbrite page. That means a higher bounce rate, lower retention, and far worse SEO. Sure, Eventbrite pages may be easy to find, but readers aren’t boosting your website’s traffic, their boosting Eventbrite’s. While this tradeoff can sometimes be acceptable if brand and SEO aren’t a priority, ultimately experienced Event producers who value their SEO would be wise to steer clear of Eventbrite. 

One of Eventbrite’s lesser-known blemishes: they can promote your competition. When traffic is redirected to your Eventbrite page, potential attendees can see your event, sure, but they also see similar events, recommended by Eventbrite. Their on Eventbrite’s site, after all, not yours. And Eventbrite’s job is to promote all events, not just yours. This means traffic to your Eventbrite page may be seeing advertisements from competing events, potentially cutting your attendance and brand awareness. With Eventbrite, your customer data is shared with Eventbrite who does send email blasts to your customers on competitor events.

Eventbrite’s customer service can also be a problem, especially on a lower-paying plan, where users must slog through Eventbrite’s online help center. Only with the ‘Professional’ plan do you even get to call or email service representatives. Eventbrite’s service center has been known to be less than sympathetic to its customers, often erring against the customer and the client. If you were to purchase the wrong ticket or experience some technical difficulties, Eventbrite’s customer service would go out of their way to not help you, or at the very least charge you for the difference. 

In short, Eventbrite is well-known and intuitive, an excellent choice for event producers just looking to slap together a simple event page as quick as possible. But because their fees are high and their web redirects cut into SEO, Eventbrite may not be such a strong choice for more experienced event producers.

 

Real Customer Reviews: 3/5

“Pros: Concise

Cons: Very limited flexibility… No customer support whatsoever.”

“I  found it difficult to pull money back to our banks considering the large number of accounts and programs we have”

 

  1. TicketSpice: 

Ticketspisce seems to draw most of its users via their relatively low pricing, $0.99 commission per ticket. It’s affordable and it’s simple, sure. But in the end, you get what you pay for. Look a little below the surface and TicketSpice’s simple commission systems start to look a whole lot pricier.

TicketSpice charges that same $0.99 commission per the ticket no matter what, even for free tickets. That means if you have a free event, event planners still have to pay $0.99 commission per ticket sold to TicketSpice. The company further charges the event planner with a credit card processing fee for setting all that up. More sophisticated software like Eventbrite and Sparxo don’t charge either fee, free events selling tickets for free, with no surprise credit card or processing fees.

Hush-hush! TicketSpice also charges you 2 cents every time you and your event goers message each other. This can really add up when your event has a large crowd, meaning your eventgoers will either have to close their lips or event producers will have to open their wallets. TicketSpice’s low initial fee structure means they try very hard to sneak in these sorts of hidden fees, which can irk clients and attendees alike. 

Ticketspice’s Achilles heel? The software itself. Sure, their system can be affordable, but a quick glance at their bugs and crashes and event producers can see why. With their latest update, TicketSpice 4.0, users were forced to create a whole new account just to use TicketSpice. This second-signup created a mess of confusion and doppelganger accounts,  every new account having new usernames. Users had to message Ticketspice directly to “reserve” their old username. Messy and unorganized, Ticketspice didn’t invest in the time to integrate the new updates into their pre-existing system, which truly shows they do not care about their users.

 

Real Customer Reviews: 4/5

Pros: Ticket spice offers a lot more flexibility in putting events together. We had a complex request for our ticketing and TicketSpice was able to help us with that solution

Cons: I believe its a relatively new company so they’re still figuring out the tech side.”

“Cheap, but you get what you pay for”

 

  1. Purple Pass

On the surface, PurplePass doesn’t seem like an exceptional ticketing software at all, with 2.5% + $0.99 ticket costs, high credit card fees, and expensive wristband and color add-ons. However, PurplePass is one of the few ticketing software to go out of its way to offer personalization, competing with Sparxo for the “Whitelabel” spot. Unfortunately, Purplepass’s software still has a ways to go, as does its customer service.  Its fees also run higher than many competitors who offer the same Whitelabel service.

Real Customer Reviews: 4/5

Pros: The scanners were easy to use. Since most our staff have personal iphones it was easy to use. The reporting tools is awesome because it shows a breakdown of the sales and fees which is easy to read. 

Cons: The app felt limited. If we wanted to scan we could only be on the “scanning mode”, if we had a walk-in attendee that needed to purchase a ticket we had to remember to change modes”

“Customer service lacking.”

 

  1. TicketTailor

TicketTailor is a ticketing software gaining awareness, especially in the arts community for their unique $0.65 per ticket pricing, a simple but potentially costly fee. Tickettailor offers unlimited ticket sales at the same price point, with free tickets being free and a 20% charitable discount. This means that an event selling very few tickets at a high price point has a lot to gain from working with TicketTailor. A bigger event with lower-priced tickets? Not so much.

One of the biggest issues is with ticket tailor is a complete lack of branding. TicketTailor gives users a one-size-fits-all ticket design via their own website. While this can be fine for small musicians or performing arts events, any company with a brand could run into awareness issues using TicketTailor. 

 

Real Customer Reviews: ⅘

“Pros: I really like the ease of use and how simple it is to set up a storefront for tickets. Super quick set up time and very accessible to manage and make quick edits if needed

Cons: I dislike the fact that we cannot customize the look of our tickets and rather are stuck with the default ‘QR’ coded squares that are the printable ‘tickets’. We would like to see something that allows us to be creative with the presentation of our tickets and make them feel like actual concert tickets”

“Wish I had more options on customizing the ticket page.”

If you’d like to try Sparxo after this review, you can get started absolutely free! No obligations. No fees. Just powerful software to help you deliver your killer events.

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

3 NON-PROFIT EVENT TRENDS TO GET MORE DONATIONS

3 Non-profit Event Trends to Get More Donations

  1. Personalized Pitches and Rebounds

Relationships were harder than ever to get going in 2019, and no, we don’t just mean Tinder. With the rise of easily affordable social media advertising and accessible video platforms like youtube, potential donors and members seem to require more media and even events before converting. There’s just so much content out there, a relationship takes more work, it takes more time. But time and time again, we’ve seen personalization cut straight to potential supporters. According to this 2017 Trends In Personalization research study, 96% of respondents said personalization helps build customer relationships, with only 45% agreeing that marketers actually succeed in personalization. What this means is that marketers are just blasting away with barely personalized content, and expecting that to instantly convert viewers. Not so. But how can you, as a non-profit event planner, take advantage of this trend?

Well, despite all that doom and gloom, email is very much alive and kicking and in 2019, and poised to grow. Largely because of personalization. Sure, it takes more time nowadays to convert attendees to donors, but all that means is the relationship will be stronger when it blooms. This requires patience. And an email mailing list is the ultimate way for event planners to put patience to use. Even if an attendee at one of your non-profit events doesn’t donate, doesn’t become a member –  if you can get them to join your mailing list, you’ve still taken a big step forward. Because from there you can send personalized messages to the attendees, encouraging them to come back and then donate, at which point the contribution will certainly be larger than it would have been. Not to mention a long-term relationship with attendees greatly enhances recurring donations, which have been shown to be increasingly for nonprofits time and time again. A mailing list with a sequenced order, or even a simple recurring system like Donorbox, bypasses the need to bombard potential donors with paid advertising and content in search of lump sum donations. Instead, free and personalized emails do the trick. A powerful mailing list, or any other tool that provides traffic analytics, also lets you make the pitch personalized. You wouldn’t ask thousands from a student attendee struggling to get through school, just like you wouldn’t ask $10 from an attendee with millions in the bank. Many sign up software like MailChimp or even ClickFunnel provide auto-generated profiles from your signups and traffic and leads, allowing you to do better research for more personalized asks. This also allows you to segment your market, understanding the different sources of traffic, the different segments of your audience, and then messaging them separately. You wouldn’t market to a twenty-five-year-old and a sixty-five-year-old in the same way, right? You also wouldn’t want to tell them your nonprofit’s story in the same way, or even present the same story. Not only will personalizing your messaging increase your conversions and open rates, but it will also improve your nonprofit’s reputation to all your targeted demographics.

2) Time for Tech

Net technology has been revolutionizing non-profit donations, both in the donation process and demographics. First, with mobile increasingly popular for donations, digital wallets like Paypal and Google Pay are a must for non-profits. Not only do digital wallets make donations easy, they act as social proof, as other users can see who has donated. Think Amazon review, only better. If your non-profit has not set up a public digital wallet and doesn’t have that on their website, now would be the time.

One of the largest demographics of digital wallet junkies is Generation Z, young people born after 1996. Aside from being very close to coming into financial freedom, a 2017 Global Trends Report said that Gen Z members are “interested in giving to many different causes… top causes being youth, animals and human services.” So not only will capturing generation z’s attention be key in the coming “it” decade, but it will be especially important for nonprofits. Generation Z grew up on the internet, surrounded by seamless mobile technology, the wide web at their fingertips. Unsurprisingly, members of Gen Z spend a huge amount of time on their phones, many conducting all transactions on mobile. This means it will be absolutely essential to have your non-profits site and even donation page mobile optimized. Generation Z also happens to be very visual, responding to pictures and visual storytelling more than other generations. When marketing to gen Z, it makes sense to take advantage of picture-based social media platforms and storytelling media, like Instagram, Snapchat, Youtube, and infographics in emails.

Going in the opposite direction, voice assistants have skyrocketed in popularity, AI practically a household norm. According to a Nielsen study, almost 24% of US Households have smart speakers like Amazon Echo. This isn’t just a Gen z thing – this is a future thing. How can your non-profit event take advantage of the artificial intelligence trend? Well, it doesn’t have to be with some fancy smart speaker or expensive virtual assistant. No, you can benefit just by making simple chatbots. A chatbot allows you to answer basic even questions through your non-profit website, app, or even on popular platforms like Facebook Messenger. A chatbot is a wonderful way to streamline this process and screen for common questions about your non-profit events, while also coming off as more personalized than an FAQ page. This can also give your staff more time and resources to tackle bigger and more complex questions. 

Another wonderful way to take advantage of new events technology is in ticket sales. According to an Eventbrite study, the majority of money raised by non-profits comes from ticket sales. So as a non-profit event planner, you’re looking for a free way to sell as many event tickets as possible, to raise money and promote your mission of change. However, most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets online with no redirects – all for free!

  • Import your guest lists and sales lists from other systems
  • aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

3) Behold, the Awesomeness of Auctions

Auctions have always been a staple for non-profit fundraisers, but 2019 has seen auctions undergo a serious glow up, with radical new formats and attendee experience.

 

When you think auction, what’s the first thing that pops into your head? Probably a fancy hall with puffy seats, a fast-talking auctioneer, with attendees throwing out numbers at the top of their lungs. If you’re a tad more familiar with auctioning, you might also think about silent auctions, a low-stress alternative to the former. Silent auctions are also quite popular, according to Winspire, “82% of benefit auctioneers reported at least 3 out of 4 events they worked included a silent auction.” A silent auction can be a great way to get more of your attendees involved, enticing those who may be intimidated by a live rowdy auction. But how are silent auctions going to change for non-profit event planners? They seem to be shorter, with “65% of [Nielsen] respondents observing the number of items included in the average silent auction declining.” So non-profit event planners are opting to save time and money by auctioning fewer items, saving money on both items and hosting time. After all, with silent auctions and the power of the internet, bids can be placed long before an event starts IRL, the opening time of silent auctions set sometimes months in advance. And in recent years, online auctions have also been streamlining auctions and their budgets, eliminating lengthy agendas, dull speeches, and of course all the hefty costs of putting on an auction, like catering and rent.

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

Top Ten Fundraising Trends 2019

Charity events are not going anywhere – everyone loves to party for a good cause. But understanding some of the current trends in fundraising can help you amplify your cause, target the right donors, and create attractive ways for people to give.

  1. Go for the high earners.

Tax policies in the U.S. have shifted, making it less likely middle and lower-class individuals will be donating – and they’ll be donating less. Researchers at Indiana University predict that organizations will be more dependent than ever on individuals with high net worth – partly because they’ll still see big benefits on their taxes when they do.  Still, the outlook is positive for individual donations from all levels: giving in this sector is predicted to rise by 3.4%. 

2. Use insight into diverse communities. 

People with different backgrounds and identities tend to give differently. According to Philanthropy Outlook 2019-2020, a report published by researchers at Indiana University’s Lilly Family School of Philanthropy, African Americans are more likely to give back to their own communities than whites. They are also more likely to give to basic needs charities than the overall population of high-net-worth donors (72% of African Americans versus 54% of all donors).  Researchers have also noted differences between male and female donors, and generational differences as well, with women more likely to actively volunteer and to prefer impact investing at a higher rate, and older women more likely to choose just a few causes to support. Find more information in their report, available at www.philanthropyoutlook.com.

3. Harness social media for peer-to-peer fundraising. 

If you’re on Facebook, you’ve probably seen people asking for money for a cause on their birthday. Giving on Facebook is easy, and having a friend recommending a cause employs one of the most successful, tried and true fundraising tactics – peer-to-peer fundraising. It’s not all just Facebook charity requests, though. People are running online games and competitions – think virtual race- to raise money for their favorite causes. Make sure you have a strong online presence, with easy-to-navigate pages and a convenient method for accepting donations to take advantage of this trend. 

4. Set up a recurring giving program. 

Donors who give to recurring donation programs – where they give a set amount monthly – tend to give more on average than one-time donors. Recurring donations are ways people who aren’t in the high-net-worth category can give on a budget. Recurring giving also gives organizations a way to keep in regular contact with their donors, giving them reports on where their money goes, which helps retain donors by creating a deeper connection with the cause.

5. Jump into virtual reality. 

Virtual reality (VR) and augmented reality (AR) are being employed by businesses, schools, and organizations to enhance and extend their mission. VR can provide ways to connect people to the causes they care about; to explain a procedure that is being funded, and to give insight into the work your organization does.  A study in Nonprofit Management and Leadership which looked at the effects of using virtual reality on donor behavior found that donors were more engaged through VR and therefore more likely to give. 

6. Use the right tool for communication. 

Email is still one of the best ways to engage donors. That’s because people are often overwhelmed by social media and often dismiss what comes up in their feed, and it can be hard to find later. Email can be personalized but also very efficient, and it can be easily forwarded and shared. Crafting attention-getting emails that are mobile-friendly are key. 

7. Pursue new opportunities for corporate giving. 

Corporate giving is hot. As corporations fight for talent, they are looking for ways to present their businesses as socially minded and ethical, and engaging in a charitable cause is a popular way to do this. Some places of business also encourage volunteers to donate their time – sometimes giving them time off to do so. This can be a great way to build a relationship with individuals as well as the business. 

8. Build a planned giving program. 

Long popular with big charities, more and more nonprofits are realizing it’s to their benefit to build programs for planned giving. “Small and mid-sized nonprofits can no longer afford to ignore planned giving, and many don’t know how simple it can be to get started,” notes the National Council of Nonprofits. 

9. Chat with a bot. 

Organizations that use chatbots – digital artificial intelligence responders – recognize them as invaluable tools for connecting with potential donors and volunteers, whether they want to know how to donate, need help buying a ticket to the latest event, or directing them to more information. Chatbots are programmed to run with programs like Facebook Messenger, WhatsApp, and Slack and can even tell stories to help engage viewers – as Charity:Water does with their Facebook messenger bot, which enables viewers to follow a girl as she searches for water. Chatbots can help save money and reduce staff time answering questions.They are also a gold mine for data, notes nonprofit expert and consultant Allison Fine in The Chronicle of Philanthropy

 

10. Show ‘em what you got. 

Donors always like to know where their money is going and see it make a difference. Charity:Water started out with a party where everyone donated $20 each. All the attendees received information about how their $20 went directly towards providing a community with clean water – and as a result, donations started pouring in. So make sure you’re not only sharing the story of what’s needed but also share how donors have made an impact. This might include videos, photographs, interactive storytelling and Q & A, as well as providing hard facts and figures. Fortunately, in today’s world of a wealth of data and inexpensive digital tools that quickly connect people anywhere in the world, transparency is easier than ever. 

You can apply many of these tips to planning events, too. Chatbots can make it easier for people to ask questions and connect, and understanding your target demographics better can help ensure the right people are seeing your promotions. 

 

Another key to solid fundraising? Having the right event ticketing platform to sell your tickets online. Sparxo is designed to make it easy to reach and track your attendees, so you can follow up for other programs, like planned giving and recurring donations. Unlike other platforms, Sparxo puts your cause and your event front and center without impacting your bottom line. 

Sparxo harnesses the latest tech to make it easier on you and your followers, translating to more dollars for your cause. 

While most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets online with no redirects – all for free! Plus, Sparxo offers a non-profit program where the company makes a donation.

  • Import your guest lists and sales lists from other systems
  • Aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

 

4 Event Ideas for Fitness Classes

  1. Master Meet-Ups

 A wonderful way to boost your brand is by partnering with another brand. Celebrity trainers and influencers often meet up with their followers, be it for a Bootcamp or just to engage with their audience. Many of these influencers are eager to partner with a fitness event or venue planner to streamline their event, someone who can get their equipment, space, and safety accommodations set up long in advance. For example, Brandon Carter often runs Bootcamp meetups from his youtube followers in parks and outdoor venues, where getting fitness materials and permits can be tricky. This is where you come in. Reach out to local influencers you know host meetups and propose a partnership. You can also offer them exposure, help teaching, and even some free materials. Partnering on influencer meetups will not only boost your class’s reputation, but it will draw fans of the guest to your class, improving your visibility and attendance.

Hosting fitness supply meetups is also a great avenue to take advantage of another brand in your niche. Many sporting goods and fitness merchandising stores like Sports Basement organize community events with various fitness-geared activities, sometimes even fitness classes. Offering to teach a guest class at these events is a great way to introduce yourself to an audience of fitness enthusiasts while increasing your visibility via the sporting goods stores advertising and promotions. 

  1. Meal Prep Masterclass

Diet is as, if not more important than exercise. Odds are that your class attendees are just as eager to learn about clean meal prep as they are exercises. Consider hosting a class on preparing healthy, easy to make foods, either taught by yourself from what foods have worked for you, or by partnering with a cooking or nutrition instructor. Partnering with a nutritionist could not only boost attendance but could introduce your class to the nutritionists’ clientele.

  1. Bring it with Bootcamps! 

Hosting a Bootcamp is a great supplement for your fitness class, improve awareness, and even raise some extra funds for your class. Bootcamp group exercises, separate from your class, can offer an opportunity for attendees who may have missed some classes to catch up, and for those who’ve never attended a class but may be interested in a sample. 

Bootcamps are also incredibly high yield for the amount of energy put in, both for planners and participants. All you need to start a Bootcamp is a logo, access to the web, and a park. Advertise your Bootcamp online, and walla, you have yourself a proper Bootcamp. You don’t even really need permits if attendance is low, depending on your city that could be 20 people or less. Consider pulling the old ‘We’re just a group of friends working out in the park, officer!’ if anyone asks. Point being, Bootcamps cost almost nothing to plan but can bring in significant income for your fitness business. But the buck doesn’t stop there. No, Bootcamps are incredible for attendees as well, a rare opportunity to experience both one-on-one attention on their exercise form and regime while being pushed to their limits.  A great way to encourage a commitment from attendees is via theme. For example, New Years Bootcamps are extremely popular because they empower attendees with the exercises and routines they’ll need to achieve their fitness resolutions, whether with a trainer or by themselves. You could also focus on imparting information at your Bootcamp, attendees leaving with key nutritional and exercise knowledge rather than just muscle burn. Goals are born at Bootcamp. One taste of proper exercise, of pushing themselves past perceived limitations, and Bootcamp attendees will be sure to be signing themselves up for more classes and more programs. If nothing else, they’ll have learned low-maintenance exercise techniques they can do themselves, anytime, with almost no equipment. It really is a win-win.

But what software will you use to sell tickets to the Bootcamp, or even sell tickets for your class? As a fitness event planner, you’re looking for a free way to sell as many class tickets as possible and keep as much revenue as you can. However, most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets online with no redirects – all for free!

  • Import your guest lists and sales lists from other systems
  • Aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

  1. Run a Fun Run

A fun run is exactly that – fun. Even if your class isn’t explicitly about cardio workouts, helping to host a fun run, an informal run for charitable purposes, is a great way to go the extra mile in raising awareness for your fitness class. 

Fun runs are typically geared toward a particular charity, with lots of attention and care put into their planning. This leaves you two options – reach out to a smaller fun run and offer to help them organize, usually by volunteering or by creating your own run. Assisting an existing run will be far less of a time commitment, and can still give you a great chance to engage with your class attendees, acquire new students, potentially establish a permanent partnership. If you can find a fun run that may be in need of your class supplies or expertise, you could greatly enhance your exposure by offering them a partnership, donating your time as a teacher and supplies in exchange for the run promoting your class to their attendees. Also, by encouraging your class attendees to attend an existing fun run, you’ll get exposure to their friends and plus-ones, many of whom will likely have a similar interest in fitness classes. 

Your other option is to create your own fun run. While this is a much larger time commitment, it can greatly enhance your visibility as a teacher. Like with most events, success will all depend on proper planning. Your first step will be to set a goal for the run, typically charitable. Then you’ll want to put together a capable team, ideally with event planners who’ve previously assisted with fun runs. With a team and a goal, you’ll then have to iron out the details, like venue, funding, and supplies. Here’s a great guide on how to handle all the logistics of hosting a fun run. 

One of the secrets to a successful fun run is your theme. As an event planner for this run, you want to narrow down your target audience to a specific niche, that way you’ll know how to make an event appeal to them. Is this going to be an epic professional race, with high tech times? A stroller-accessible run for families? An office-getaway for corporate employees? The better you understand your target attendees, the better equipped you’ll be to design your event and eventually market the event as something that these attendees actually want to go to. With this in mind, brainstorm a theme, a kind of overarching message and style to your event that aligns with your audience’s interest. Not only will this spice up attendee experience, but it will differentiate your fun run, standing out from what’s already a very large crowd. IIn the end, whether you choose to host or help out, market to families or pros, fun runs will help your brand and a good cause. 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

Why Afrotech Sells Out Tickets

More than 4,000 techies attended last year’s groundbreaking Afrotech conference, a meeting of minds that aims to connect founders, techies, and employees with the fastest-growing startups. Tickets completely sold out. AfroTech features panels like “Being a Digital Brand.” Surprisingly, Afrotech is only 3 years old, founded in 2016. Since then attendance has nearly doubled each year. So how does Afrotech pull this off? How do they sell out tickets, creating a major movement in just 3 years?

  1. Superb Speakers

Afrotech’s 2018 conference featured a wide variety of amazing guest speakers, from Daymond John of Sharktank to rapper Common. Clearly, Afrotech doesn’t skimp on their speakers, bringing in speakers who are both passionate about African Americans in tech and well known in their field. Event producers are reminded of the difference passionate influencers and partners can make for marketing and brand. Not only can it boost attendance like it does for Afrotech, but it can also seriously improve your brand and lead to incredible new connections for your business.

  1. Excitement over effort

Afrotech understands the power of a good carrot, sticking a wide variety of activities for event-goers to choose to spend their time on. Just about everyone can remember a one-size-fits-all conference where time seems to pass at a snail’s pace, a conference where attendees shuffled from speech to speech en-masse with zero enthusiasm? Yeah, Afrotech is not that kind of conference. Afrotech advertises a diverse array of speakers in radically different sectors, from software to entrepreneurship to artists. Plus it encourages attendee interaction. Who knows, the group of brilliant techies shaking hands exchanging contact info in the corner could turn into the next tech giant. This attendee passion and interaction keeps the atmosphere electric, with attendees never feeling like spectators, always in control of the experience. Not to mention the free swag from company recruiters and the possibility of even snagging an interview at a major tech company. 

Afrotech strives to keep all their attendees engaged at all times, a major leg up in the conference world and an even bigger leg up in ticket sales. Event producers can make like Afrotech by checking in with attendees, providing them with enough choices to make them feel like they’re in control and taken care of.

  1. Incentive and Opportunity

Conferences like AfroTech encourages greater black representation and community in tech, tackling key social and economic issues that don’t get enough discussion in the corporate world. But beyond that, Afrotech offers individual attendees opportunity, a shot at pitching to investors and even big tech recruiters. Amazon, Stripe, Salesforce and other tech companies sent recruiters to the conference, interacting with attendees and actively recruiting black talent. With many companies struggling with pipelines and diverse hiring, conferences like AfroTech are an incredible resource to find diverse and talented individuals to strengthen their teams. But for attendees, the opportunity to network with big tech recruiters is often a big enough reason alone to attend, even without amazing hands-on panels and afterparties.

Afrotech’s networking possibilities can mirror event planners incentivizing event attendance, often with a free gift or one-on-one time with an influencer. For example, the Writer’s Digest Conference in NYC offers attendees the opportunity to pitch to agents, the conference providing both writing workshops and the opportunity to sing a book deal. This sort of opportunity and individual incentive can really mean the difference between good and great sales, and should not be neglected by event producers aiming to sell out tickets.

Photo Sources Cited:

  1. Afrotech. “Afrotech 2017.” Afrotech 2017, Sparxo, https://e.sparxo.com/Afrotech17?rn=instagram.
  2. Afrotech. “Afrotech 2018.” Afrotech 2018, Sparxo, 

https://e.sparxo.com/Afrotech18?rn=instagram.

  1. Afrotech. “Afrotech 2019.” Afrotech 2019, Sparxo, 

https://e.sparxo.com/Afrotech19?rn=instagram.

  1. “Videos – Afrotech.” Videos – Afrotech, Afrotech 2019, https://afrotech.com/videos, https://assets-jpcust.jwpsrv.com/thumbnails/saw4mwfp-720.jpg.
  2. “Experience – Afrotech, Oakland Convention Center.” Experience – Afrotech, Afrotech,

https://experience.afrotech.com/.

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

How to Sell Out Fitness Classes

1. Slay Sales with Software

Trying to sell tickets to your fitness classes? Your first stop is the web. Duh, you’re online now, aren’t you? And isn’t ‘use social media’ what everyone else preaches these days? Don’t worry, we’ll give you simple, practical steps you can take action on immediately. Right now, you have the potential to access millions of Facebook users, totally free. Invite all your Facebook friends to your class by creating a Facebook Event. Ask your friends to share the class’s Facebook event, and consider reaching out to influencers (especially those you already follow or interact with!) for a share. 

If you have the funds, consider running targeted Facebook advertisements for class. Target people in your area who have attended similar classes, limiting the scope of your ad to appear only to those who are very likely to potential sign up. While Facebook ads take a little bit of capital to run, they’re comparatively much cheaper than most advertising and publicizing freelancers, meaning you’ll get a good bit of bang for your buck. You also get to set the budget of the ad, meaning this is sort of paid advertising is likely more accessible than you think. We also recommend you not only utilize social media like Instagram and Twitter, but we recommend you interact on those platforms, personally liking and responding to comments. Over time this could build relationships that turn into signups.

We also recommend you promote your classes by developing and using a Mailing List. This an excellent way to keep in touch with past attendees, while also pulling new students. Think about it. If you could get everyone who’s ever been to a class with you or your friends, and you could get them coming back, your attendance would be in great shape, right?

An email list is all about establishing a personal relationship with potential attendees. Often, a personal connection makes the difference between attending your class rather than a better-known chain class like Soulcylce or Equinox. A regular, friendly email is a great way to establish this relationship while seriously boosting retention. First, you’ll need to set up a newsletter system with a service like MailChimp is free up to 2,000 contacts and unlimited emails. This will help you craft personalized messages and allow anyone interested in your event to stay up to date. Then, reach out personally to friends and past students who you think may be interested. Then ask them if they’d like to join your email list, for regular updates and potential freebies. Even if they aren’t ready to commit to signing up for your class yet, getting regular emails with class updates could change that, while also spreading awareness.

You should also consider using a free website builder like Weebly or Strikingly to create a landing page for your class, where you can put key info and promotional pictures. A personal site will keep all your information in one place, plus you’ll get more eyes on your brand, a key advantage when selling tickets. This helps your overall SEO. 

But how will you sell class tickets? As a fitness event planner, you’re looking for a free way to sell as many class tickets as possible and keep as much revenue as you can. However, most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets directly from your website with no redirects – all for free!

  • Import your guest lists and sales lists from other systems
  • aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

  1. Offer Value Upfront (Freebies!)

Free gets people in the door. Excellent quality of service keeps them coming. As a fitness event planner, a great way to get people into your class is to offer free ‘value’ upfronts. These are things like offering a free trial for a day or giving out branded water bottles. 

You could also stress something valuable they’ll gain in just one day or weak. Will they learn a skill? Become more flexible? Advertise these tangible, upfronts on your events page, and you’re sure to increase class signups.

  1. Partnerships

Leverage platforms like a Class Pass and Dabble get you new users and then convert them into members of your own gym. Using these sites as ‘partners’ will dramatically increase your sales. See, hundreds of thousands of potential attendees are on these websites, already searching for you. Rather than you actively seeking attendees, these platforms will allow you to connect with people actively seeking you, making things much easier. Leads coming from sites like Dabble will convert at much higher rates as you have the ability to screen for specific interests, like fitness and fitness classes. 

Another successful partnership strategy is inviting in influencer or even celebrity teachers. Can you find a fitness influencer in your city to teach a class? You can offer exposure and a stipend in exchange. Guest teachers will not only boost your class’s reputation, but it will draw fans of the guest to your class, improving your visibility and attendance.

Sponsorship could also be a route for your fitness classes. This doesn’t even necessarily have to be monetary sponsorship – a local company providing free health drinks, free fitness mats, or even just their logo could make your event considerably more attractive to attendees.  If you can find a company that will benefit from sponsoring your class, you could greatly enhance your budget for advertisements and form a long-lasting partnership that helps both parties. You’ll want to build a list of potential sponsors, businesses whose customers’ interests align with your class. These would be things like sporting goods stores, energy drink companies, or even clothing lines. Reach out to the companies on your list with a friendly email or call, explaining why this company would benefit from sponsoring your fitness class. These are usually things like increased exposure and brand awareness. You can find a sample event sponsorship request letter here.

  1. Rave Reviews

Great reviews will make a big difference in selling your fitness class. Not only will most potential attendees search for reviews, in 2019 many potential attendees will search for classes on reviews sites. Much of the traffic to your event page will come directly from sites like Yelp and FourSquare, attendees first impression of your class coming from reviews. And you want to make a good first impression, right? 

The key is to have as many high-quality reviews as possible. Create a Yelp page, a FitResever page, a Business.com page – as many review sites as you can. Then reach out to previous attendees of your classes and ask for reviews, as well as offering freebies or a discount for current attendees who write a review. Not only will this boost your visibility, but your credibility as well, which will seriously improve your sales.