Behind every successful marketing event is an ingenious Event Planner with a bag of tricks. These are tried and tested tactics for increasing ticket sales and executing a flawless event.
Are you looking for secret tips to help make an upcoming event successful? Then, this eGuide is just what you need!
- Plan well in advance
Depending on the size of your event you may want to start your planning six months in advance or just about a month in advance. The key is to be prepared. Trying to launch a successful event overnight can be incredibly difficult.
“Creating a truly memorable event is always a challenge. Whether it’s a tea party, music concert, community fair or even just a dinner at home: the key to an unforgettable event is careful planning and details, details, details.” – Chantal Williams, founder of Blossom & Co event management company in Orange County
So bring out your planners, checklists, address books, charts and anything else that will help you with the details. Plan for scenarios A, B and C. Set expectations with your vendors in advance so that you minimize last-minute changes. Get it all in order so that you have time for a dry run and any unexpected curveballs along the way.
Depending on the type of event you’re planning, you may want to keep the following in mind to make sure you cover all of your bases:
- Event insurance
- Disclaimers – video, photo, alcohol, age limitations
- Security emergency plans
- Water stations
- Coat check
- Bringing ATMs on site
- Internet access
- Starting cash banks
- Flashlights, pepper spray or tasers for staff in case of emergencies
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