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Tag: events

An Event Planner’s 10 Secret Tips To Having ...

Introduction:

Behind every successful marketing event is an ingenious Event Planner with a bag of tricks. These are tried and tested tactics for increasing ticket sales and executing a flawless event. 

Are you looking for secret tips to help make an upcoming event successful? Then, this eGuide is just what you need!

  1. Plan well in advance

Depending on the size of your event you may want to start your planning six months in advance or just about a month in advance. The key is to be prepared. Trying to launch a successful event overnight can be incredibly difficult. 

 

“Creating a truly memorable event is always a challenge. Whether it’s a tea party, music concert, community fair or even just a dinner at home: the key to an unforgettable event is careful planning and details, details, details.” – Chantal Williams, founder of Blossom & Co event management company in Orange County 

 

So bring out your planners, checklists, address books, charts and anything else that will help you with the details. Plan for scenarios A, B and C. Set expectations with your vendors in advance so that you minimize last-minute changes. Get it all in order so that you have time for a dry run and any unexpected curveballs along the way.  

Depending on the type of event you’re planning, you may want to keep the following in mind to make sure you cover all of your bases:

  • Event insurance
  • Disclaimers – video, photo, alcohol, age limitations
  • Security emergency plans
  • Water stations
  • Coat check
  • Bringing ATMs on site
  • Internet access
  • Starting cash banks
  • Flashlights, pepper spray or tasers for staff in case of emergencies

 

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CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

3 NON-PROFIT EVENT TRENDS TO GET MORE DONATIONS

BEST EVENT TICKETING SOFTWARES 2019

HOW TO INCREASE ATTENDANCE AT YOUR NONPROFIT EVENT

SPECIAL EVENT INSURANCE: DO YOU NEED IT

BRAND AMBASSADORS AND INFLUENCERS: WHAT YOU NEED TO KNOW

3 Non-profit Event Trends to Get More Donations

  1. Personalized Pitches and Rebounds

Relationships were harder than ever to get going in 2019, and no, we don’t just mean Tinder. With the rise of easily affordable social media advertising and accessible video platforms like youtube, potential donors and members seem to require more media and even events before converting. There’s just so much content out there, a relationship takes more work, it takes more time. But time and time again, we’ve seen personalization cut straight to potential supporters. According to this 2017 Trends In Personalization research study, 96% of respondents said personalization helps build customer relationships, with only 45% agreeing that marketers actually succeed in personalization. What this means is that marketers are just blasting away with barely personalized content, and expecting that to instantly convert viewers. Not so. But how can you, as a non-profit event planner, take advantage of this trend?

Well, despite all that doom and gloom, email is very much alive and kicking and in 2019, and poised to grow. Largely because of personalization. Sure, it takes more time nowadays to convert attendees to donors, but all that means is the relationship will be stronger when it blooms. This requires patience. And an email mailing list is the ultimate way for event planners to put patience to use. Even if an attendee at one of your non-profit events doesn’t donate, doesn’t become a member –  if you can get them to join your mailing list, you’ve still taken a big step forward. Because from there you can send personalized messages to the attendees, encouraging them to come back and then donate, at which point the contribution will certainly be larger than it would have been. Not to mention a long-term relationship with attendees greatly enhances recurring donations, which have been shown to be increasingly for nonprofits time and time again. A mailing list with a sequenced order, or even a simple recurring system like Donorbox, bypasses the need to bombard potential donors with paid advertising and content in search of lump sum donations. Instead, free and personalized emails do the trick. A powerful mailing list, or any other tool that provides traffic analytics, also lets you make the pitch personalized. You wouldn’t ask thousands from a student attendee struggling to get through school, just like you wouldn’t ask $10 from an attendee with millions in the bank. Many sign up software like MailChimp or even ClickFunnel provide auto-generated profiles from your signups and traffic and leads, allowing you to do better research for more personalized asks. This also allows you to segment your market, understanding the different sources of traffic, the different segments of your audience, and then messaging them separately. You wouldn’t market to a twenty-five-year-old and a sixty-five-year-old in the same way, right? You also wouldn’t want to tell them your nonprofit’s story in the same way, or even present the same story. Not only will personalizing your messaging increase your conversions and open rates, but it will also improve your nonprofit’s reputation to all your targeted demographics.

2) Time for Tech

Net technology has been revolutionizing non-profit donations, both in the donation process and demographics. First, with mobile increasingly popular for donations, digital wallets like Paypal and Google Pay are a must for non-profits. Not only do digital wallets make donations easy, they act as social proof, as other users can see who has donated. Think Amazon review, only better. If your non-profit has not set up a public digital wallet and doesn’t have that on their website, now would be the time.

One of the largest demographics of digital wallet junkies is Generation Z, young people born after 1996. Aside from being very close to coming into financial freedom, a 2017 Global Trends Report said that Gen Z members are “interested in giving to many different causes… top causes being youth, animals and human services.” So not only will capturing generation z’s attention be key in the coming “it” decade, but it will be especially important for nonprofits. Generation Z grew up on the internet, surrounded by seamless mobile technology, the wide web at their fingertips. Unsurprisingly, members of Gen Z spend a huge amount of time on their phones, many conducting all transactions on mobile. This means it will be absolutely essential to have your non-profits site and even donation page mobile optimized. Generation Z also happens to be very visual, responding to pictures and visual storytelling more than other generations. When marketing to gen Z, it makes sense to take advantage of picture-based social media platforms and storytelling media, like Instagram, Snapchat, Youtube, and infographics in emails.

Going in the opposite direction, voice assistants have skyrocketed in popularity, AI practically a household norm. According to a Nielsen study, almost 24% of US Households have smart speakers like Amazon Echo. This isn’t just a Gen z thing – this is a future thing. How can your non-profit event take advantage of the artificial intelligence trend? Well, it doesn’t have to be with some fancy smart speaker or expensive virtual assistant. No, you can benefit just by making simple chatbots. A chatbot allows you to answer basic even questions through your non-profit website, app, or even on popular platforms like Facebook Messenger. A chatbot is a wonderful way to streamline this process and screen for common questions about your non-profit events, while also coming off as more personalized than an FAQ page. This can also give your staff more time and resources to tackle bigger and more complex questions. 

Another wonderful way to take advantage of new events technology is in ticket sales. According to an Eventbrite study, the majority of money raised by non-profits comes from ticket sales. So as a non-profit event planner, you’re looking for a free way to sell as many event tickets as possible, to raise money and promote your mission of change. However, most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets online with no redirects – all for free!

  • Import your guest lists and sales lists from other systems
  • aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

3) Behold, the Awesomeness of Auctions

Auctions have always been a staple for non-profit fundraisers, but 2019 has seen auctions undergo a serious glow up, with radical new formats and attendee experience.

 

When you think auction, what’s the first thing that pops into your head? Probably a fancy hall with puffy seats, a fast-talking auctioneer, with attendees throwing out numbers at the top of their lungs. If you’re a tad more familiar with auctioning, you might also think about silent auctions, a low-stress alternative to the former. Silent auctions are also quite popular, according to Winspire, “82% of benefit auctioneers reported at least 3 out of 4 events they worked included a silent auction.” A silent auction can be a great way to get more of your attendees involved, enticing those who may be intimidated by a live rowdy auction. But how are silent auctions going to change for non-profit event planners? They seem to be shorter, with “65% of [Nielsen] respondents observing the number of items included in the average silent auction declining.” So non-profit event planners are opting to save time and money by auctioning fewer items, saving money on both items and hosting time. After all, with silent auctions and the power of the internet, bids can be placed long before an event starts IRL, the opening time of silent auctions set sometimes months in advance. And in recent years, online auctions have also been streamlining auctions and their budgets, eliminating lengthy agendas, dull speeches, and of course all the hefty costs of putting on an auction, like catering and rent.

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

TOP 10 FUNDRAISING TRENDS FOR 2019

Top Ten Fundraising Trends 2019

Charity events are not going anywhere – everyone loves to party for a good cause. But understanding some of the current trends in fundraising can help you amplify your cause, target the right donors, and create attractive ways for people to give.

  1. Go for the high earners.

Tax policies in the U.S. have shifted, making it less likely middle and lower-class individuals will be donating – and they’ll be donating less. Researchers at Indiana University predict that organizations will be more dependent than ever on individuals with high net worth – partly because they’ll still see big benefits on their taxes when they do.  Still, the outlook is positive for individual donations from all levels: giving in this sector is predicted to rise by 3.4%. 

2. Use insight into diverse communities. 

People with different backgrounds and identities tend to give differently. According to Philanthropy Outlook 2019-2020, a report published by researchers at Indiana University’s Lilly Family School of Philanthropy, African Americans are more likely to give back to their own communities than whites. They are also more likely to give to basic needs charities than the overall population of high-net-worth donors (72% of African Americans versus 54% of all donors).  Researchers have also noted differences between male and female donors, and generational differences as well, with women more likely to actively volunteer and to prefer impact investing at a higher rate, and older women more likely to choose just a few causes to support. Find more information in their report, available at www.philanthropyoutlook.com.

3. Harness social media for peer-to-peer fundraising. 

If you’re on Facebook, you’ve probably seen people asking for money for a cause on their birthday. Giving on Facebook is easy, and having a friend recommending a cause employs one of the most successful, tried and true fundraising tactics – peer-to-peer fundraising. It’s not all just Facebook charity requests, though. People are running online games and competitions – think virtual race- to raise money for their favorite causes. Make sure you have a strong online presence, with easy-to-navigate pages and a convenient method for accepting donations to take advantage of this trend. 

4. Set up a recurring giving program. 

Donors who give to recurring donation programs – where they give a set amount monthly – tend to give more on average than one-time donors. Recurring donations are ways people who aren’t in the high-net-worth category can give on a budget. Recurring giving also gives organizations a way to keep in regular contact with their donors, giving them reports on where their money goes, which helps retain donors by creating a deeper connection with the cause.

5. Jump into virtual reality. 

Virtual reality (VR) and augmented reality (AR) are being employed by businesses, schools, and organizations to enhance and extend their mission. VR can provide ways to connect people to the causes they care about; to explain a procedure that is being funded, and to give insight into the work your organization does.  A study in Nonprofit Management and Leadership which looked at the effects of using virtual reality on donor behavior found that donors were more engaged through VR and therefore more likely to give. 

6. Use the right tool for communication. 

Email is still one of the best ways to engage donors. That’s because people are often overwhelmed by social media and often dismiss what comes up in their feed, and it can be hard to find later. Email can be personalized but also very efficient, and it can be easily forwarded and shared. Crafting attention-getting emails that are mobile-friendly are key. 

7. Pursue new opportunities for corporate giving. 

Corporate giving is hot. As corporations fight for talent, they are looking for ways to present their businesses as socially minded and ethical, and engaging in a charitable cause is a popular way to do this. Some places of business also encourage volunteers to donate their time – sometimes giving them time off to do so. This can be a great way to build a relationship with individuals as well as the business. 

8. Build a planned giving program. 

Long popular with big charities, more and more nonprofits are realizing it’s to their benefit to build programs for planned giving. “Small and mid-sized nonprofits can no longer afford to ignore planned giving, and many don’t know how simple it can be to get started,” notes the National Council of Nonprofits. 

9. Chat with a bot. 

Organizations that use chatbots – digital artificial intelligence responders – recognize them as invaluable tools for connecting with potential donors and volunteers, whether they want to know how to donate, need help buying a ticket to the latest event, or directing them to more information. Chatbots are programmed to run with programs like Facebook Messenger, WhatsApp, and Slack and can even tell stories to help engage viewers – as Charity:Water does with their Facebook messenger bot, which enables viewers to follow a girl as she searches for water. Chatbots can help save money and reduce staff time answering questions.They are also a gold mine for data, notes nonprofit expert and consultant Allison Fine in The Chronicle of Philanthropy

 

10. Show ‘em what you got. 

Donors always like to know where their money is going and see it make a difference. Charity:Water started out with a party where everyone donated $20 each. All the attendees received information about how their $20 went directly towards providing a community with clean water – and as a result, donations started pouring in. So make sure you’re not only sharing the story of what’s needed but also share how donors have made an impact. This might include videos, photographs, interactive storytelling and Q & A, as well as providing hard facts and figures. Fortunately, in today’s world of a wealth of data and inexpensive digital tools that quickly connect people anywhere in the world, transparency is easier than ever. 

You can apply many of these tips to planning events, too. Chatbots can make it easier for people to ask questions and connect, and understanding your target demographics better can help ensure the right people are seeing your promotions. 

 

Another key to solid fundraising? Having the right event ticketing platform to sell your tickets online. Sparxo is designed to make it easy to reach and track your attendees, so you can follow up for other programs, like planned giving and recurring donations. Unlike other platforms, Sparxo puts your cause and your event front and center without impacting your bottom line. 

Sparxo harnesses the latest tech to make it easier on you and your followers, translating to more dollars for your cause. 

While most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets online with no redirects – all for free! Plus, Sparxo offers a non-profit program where the company makes a donation.

  • Import your guest lists and sales lists from other systems
  • Aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS

NONPROFIT EVENTS: 5 REASONS YOU NEED MOBILE TICKETING

HOW THE HOLLAND DRAG SHOW SOLD OUT EVENT TICKETS DESPITE CRITICAL MAYOR

4 EVENT BRANDING MISTAKES THAT KILL TICKET SALES

HOW TO GET DONATIONS FOR YOUR NON-PROFIT EVENT

DATA SHOWS THESE NON-PROFIT EVENTS RASIE THE MOST MONEY

HOW TO SELL OUT A FITNESS CLASS

WHY AFROTECH SELLS OUT TICKETS

4 EVENT IDEAS FOR FITNESS CLASSES

 

How to Sell Out Fitness Classes

1. Slay Sales with Software

Trying to sell tickets to your fitness classes? Your first stop is the web. Duh, you’re online now, aren’t you? And isn’t ‘use social media’ what everyone else preaches these days? Don’t worry, we’ll give you simple, practical steps you can take action on immediately. Right now, you have the potential to access millions of Facebook users, totally free. Invite all your Facebook friends to your class by creating a Facebook Event. Ask your friends to share the class’s Facebook event, and consider reaching out to influencers (especially those you already follow or interact with!) for a share. 

If you have the funds, consider running targeted Facebook advertisements for class. Target people in your area who have attended similar classes, limiting the scope of your ad to appear only to those who are very likely to potential sign up. While Facebook ads take a little bit of capital to run, they’re comparatively much cheaper than most advertising and publicizing freelancers, meaning you’ll get a good bit of bang for your buck. You also get to set the budget of the ad, meaning this is sort of paid advertising is likely more accessible than you think. We also recommend you not only utilize social media like Instagram and Twitter, but we recommend you interact on those platforms, personally liking and responding to comments. Over time this could build relationships that turn into signups.

We also recommend you promote your classes by developing and using a Mailing List. This an excellent way to keep in touch with past attendees, while also pulling new students. Think about it. If you could get everyone who’s ever been to a class with you or your friends, and you could get them coming back, your attendance would be in great shape, right?

An email list is all about establishing a personal relationship with potential attendees. Often, a personal connection makes the difference between attending your class rather than a better-known chain class like Soulcylce or Equinox. A regular, friendly email is a great way to establish this relationship while seriously boosting retention. First, you’ll need to set up a newsletter system with a service like MailChimp is free up to 2,000 contacts and unlimited emails. This will help you craft personalized messages and allow anyone interested in your event to stay up to date. Then, reach out personally to friends and past students who you think may be interested. Then ask them if they’d like to join your email list, for regular updates and potential freebies. Even if they aren’t ready to commit to signing up for your class yet, getting regular emails with class updates could change that, while also spreading awareness.

You should also consider using a free website builder like Weebly or Strikingly to create a landing page for your class, where you can put key info and promotional pictures. A personal site will keep all your information in one place, plus you’ll get more eyes on your brand, a key advantage when selling tickets. This helps your overall SEO. 

But how will you sell class tickets? As a fitness event planner, you’re looking for a free way to sell as many class tickets as possible and keep as much revenue as you can. However, most ticket sales software like Eventbrite or Ticketmaster take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets directly from your website with no redirects – all for free!

  • Import your guest lists and sales lists from other systems
  • aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • White Label, greatly improves SEO and Brand

 

  1. Offer Value Upfront (Freebies!)

Free gets people in the door. Excellent quality of service keeps them coming. As a fitness event planner, a great way to get people into your class is to offer free ‘value’ upfronts. These are things like offering a free trial for a day or giving out branded water bottles. 

You could also stress something valuable they’ll gain in just one day or weak. Will they learn a skill? Become more flexible? Advertise these tangible, upfronts on your events page, and you’re sure to increase class signups.

  1. Partnerships

Leverage platforms like a Class Pass and Dabble get you new users and then convert them into members of your own gym. Using these sites as ‘partners’ will dramatically increase your sales. See, hundreds of thousands of potential attendees are on these websites, already searching for you. Rather than you actively seeking attendees, these platforms will allow you to connect with people actively seeking you, making things much easier. Leads coming from sites like Dabble will convert at much higher rates as you have the ability to screen for specific interests, like fitness and fitness classes. 

Another successful partnership strategy is inviting in influencer or even celebrity teachers. Can you find a fitness influencer in your city to teach a class? You can offer exposure and a stipend in exchange. Guest teachers will not only boost your class’s reputation, but it will draw fans of the guest to your class, improving your visibility and attendance.

Sponsorship could also be a route for your fitness classes. This doesn’t even necessarily have to be monetary sponsorship – a local company providing free health drinks, free fitness mats, or even just their logo could make your event considerably more attractive to attendees.  If you can find a company that will benefit from sponsoring your class, you could greatly enhance your budget for advertisements and form a long-lasting partnership that helps both parties. You’ll want to build a list of potential sponsors, businesses whose customers’ interests align with your class. These would be things like sporting goods stores, energy drink companies, or even clothing lines. Reach out to the companies on your list with a friendly email or call, explaining why this company would benefit from sponsoring your fitness class. These are usually things like increased exposure and brand awareness. You can find a sample event sponsorship request letter here.

  1. Rave Reviews

Great reviews will make a big difference in selling your fitness class. Not only will most potential attendees search for reviews, in 2019 many potential attendees will search for classes on reviews sites. Much of the traffic to your event page will come directly from sites like Yelp and FourSquare, attendees first impression of your class coming from reviews. And you want to make a good first impression, right? 

The key is to have as many high-quality reviews as possible. Create a Yelp page, a FitResever page, a Business.com page – as many review sites as you can. Then reach out to previous attendees of your classes and ask for reviews, as well as offering freebies or a discount for current attendees who write a review. Not only will this boost your visibility, but your credibility as well, which will seriously improve your sales.

 

Data Shows These Non-profit Events Raise the Most ...

  1. Food, Wine, and Music events

“Eat, Drink, and Be Merry!” Data shows events geared around those three items will sell the most tickets. Food and drink, especially those with music, consistently rank #1 for tickets sold for a variety of reasons. First, food and drink events are dependable, and have a kind of ‘brand’ – most everyone has attended this sort of event, and has a good idea of what they’re in for. Food, wine, and music events also give attendees a reason to mingle and chat, providing excellent networking and team-building opportunities. People know food and drink events, and even better, they know they like them.

Food and drink events range from traditional sit-down dinners to exciting food fairs, all of which are extremely popular. For example, San Francisco’s Plate by Plate sells their tickets out by taking the best chefs and restaurants in the city and bringing them all under one roof. Attendees can go from booth to booth trying different a variety of exciting different flavors and cuisines. Compass Family Service’s annual “Toast & Taste” event follows a similar format, bringing a diverse line up of food and drink into their venue, where attendees get to taste different foods at each station. On top of all that, Compass Family Service adds games and music, spicing up their events. Attendees are never disappointed.

As a non-profit event planner, the success of food, wine, and music-based events means that this is a safe, guaranteed-to-sell event type. And what’s more? Unlike many themed events, these events tend to cost less, meaning you can charge less for tickets and host with less effort. But you’re not off the hook yet! You’ll still need to secure a unique venue, reach out to potential attendees, sponsors, and entertainers, not to mention optimize the event for donations. This checklist will help you start.

  1. Niche Music Concerts

Rock on, music fans! Niche concerts are a close second in most tickets sold, attendees coming en masse to see their favorite bands and performers.

The keyword in niche music events is niche. As a non-profit event planner, your goal isn’t to get the biggest, most popular musician or group, but rather to find one that caters to a very specific audience. It’s extremely difficult for a non-profit to compete with music promoters and industry insiders over the most popular bands. But by focusing on the niche and indie community, you’ll not only have better luck finding performers, but you’ll also capture a specific market both interested in your performer and giving to charitable causes. Namely, your charitable cause. 

  1. Casino Games

The odds are in your favor for luck-based event types! Casino Game event types consistently sell out their tickets, event planners hiring a third party casino to bring in games like Black Jack, Poker, and roulette. The casino provides attendees with chips, as well as trained staff, like dealers and servers. 

Combining food, fun, and a healthy amount of gambling is sure to draw in attendees and get open their wallets for your nonprofit’s cause.

  1. Cooking Classes 

Cook up impressive ticket sales with a cooking class. NPO’s who host cooking classes bring attendees together, teach them how to make tasty meals, not to mention digging into said tasty meals. Who wouldn’t want a piece of that kind of event? 

Cooking classes sell so many tickets because they come across as worth paying for. A cooking class is a clear value proposition. Attendees know they’ll get something out of the event, namely food and cooking skills with the added value of knowing they are also supporting a good cause. Many non-profit events that tend to do less impressively with ticket sales forget to offer something in exchange for the ticket, beyond simply donating to your nonprofit’s cause.

  1. Niche conference with well-known guest speakers

Bring your attendees together for a valuable conference with speakers they care about, and you’re sure to sell plenty of tickets. The key here, like with the cooking class, is to offer a value proposition. Why are attendees supposed to buy tickets for your conference? The answer that sells the most tickets is well-known speakers.

Invite a powerful influencer or figure relevant to your attendees to come speak at your event. But how I afford a powerful speaker,” you ask. “My non-profit is on a budget!” Never fear, because many speakers, if picked carefully, will be happy to speak for free. Be sure to target potential speakers relevant to your attendees and in your niche. This way, the speakers you contact will have a genuine passion for your cause and may be willing to speak free. The last key is to approach speakers, plural. Remember, attendees won’t read rejection letters, and it only takes one yes. Here’s a sample speaker request email. 

 

As a non-profit event planner, you’re busy with scheduling, your venue, clients, and spreading your message of change. When it comes to ticket sales software, you’re looking for convenience and often pick the first software you hear. However, most ticket sales software take huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets directly from your website with no redirects – all for free!

 

  • Import your guest lists and sales lists from other systems
  • aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • Sell event tickets online
  • White Label, greatly improves SEO and Brand

 

6. Maritime events with food and drinks

Set sail for excellent ticket sales with a submarine or cruise non-profit event! An event on the water gives hesitant attendees an excellent reason to attend, as the novelty of water tugs at attendees’ sense of adventure. Not to mention cruises and sub trips tend to be expensive outside the world of non-profit events, meaning attendees are sure to understand why they’re paying for event tickets.

Getting on a boat transports attendees to a whole new world, a world shaped and branded by the non-profit company hosting. Their cruise will be meticulously planned and tailored by your own company, creating an intimate relationship with your non-profit and attendees. Pulling attendees from their traditional land-loving-lives will also get them interacting amongst themselves, bringing them closer together. 

  1. Kid events and classes 

NPO’s aren’t kidding around with kid events. Our final ticket-selling event type is kid’s events and classes. These are events like BSA Foundation’s KidsBuild! program, where kids are brought into a makers space, where they get to learn science and engineering principles hands-on. Sprout’s Cooking Club is another great example, where kids 7 and up learn to make healthy food and have fun doing it.

The obvious reason kid events clock in last on our list is that not everyone interested in non-profit events has kids, and less would be interested in bringing them along (Or even able! Kids can be stubborn.) But why are these events successful?

First, childcare is expensive, and if your event is well planned and marketed, potential attendees may be accustomed to paying for kid events and will be happy to buy tickets to your kids class or event like they would for any other kid event, with the added bonus of supporting a good cause. Second, parents and guardians want to impart strong value on their kids, and exposing them to non-profit events early can be a great way to do this. Last, non-profit kid events can just be an incredible experience for the kids, allowing them to hang with kids their own age, away from the classroom. Generation X parents have been shown again and again to value events where they get to spend time with and away from their kids. Whichever option your event chooses, whether giving families some alone time while their kids take part in the event or if families get to experience the event with their kids, many attendees will be happy to buy tickets.

 

 

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

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Nonprofit Events: 5 Reasons You Need Mobile Ticket...

Events are a key tool used by nonprofits to get supporters involved while raising money for an important cause. While we always appreciate donors giving online, hosting events provides a personal touch as supporters are able to meet your volunteers, other donors, and your staff members. 

All of the attendees believe in the same cause, providing a great bonding opportunity. 

While events are a classic way to bring people together, the processes for planning events has evolved with an increasingly digitally-minded society. One major software advancement for events: mobile ticketing. 

Mobile ticketing allows registrants to scan their smartphones or other mobile devices at the entrance for access to the event. Generally, mobile ticketing is paired with online ticket sales to minimize the work that needs to be done at the entrance of events. 

However, mobile ticketing does a lot more than simply save your staff time and energy. Other benefits include: 

  1. Increased accessibility. 
  2. Reduced printing costs. 
  3. Faster check-in processes. 
  4. Streamlined data management. 
  5. A completed software stack. 

Ready to learn more about all of these benefits? Let’s get started!

1. Increased Accessibility

Over half of online traffic is mobile. This means more and more people are searching the web via smartphones or tablets than from computers. The chart below shows the percentage of all global web pages served to mobile phones from 2009 to 2018 (provided by Statista). 

Chances are when people are signing up for your event, they’re doing so from a mobile device. Therefore, it’s important for them to have just as easy a process signing up as those who register from their computers. 

 

Make sure your supporters can easily complete the entire ticket-purchasing process from their smartphone or tablet. 

 

If your registration page is not mobile-responsive yet, you may be losing registrants through shopping cart abandonment. They’ll leave your event page because the process of signing up or purchasing a ticket is too difficult. 

However, when we say that the entire process should be accessible from the mobile device, this means you need to do more than just optimize the purchasing step. Your supporter should never need to switch devices during the ticketing process. When they purchase a ticket from their phone, they should also be able to check-in using that same device.

Mobile ticketing also provides increased accessibility because it reduces the one-off issues caused by paper ticketing. For instance, paper tickets can be:

    • Smudged. This is especially true if your event attendees are printing their own tickets at home. Lower-quality printers may result in problem-causing smudges on tickets, making them more difficult to scan at the event.
    • Damaged. Paper tickets may be ripped or torn before the event even begins. This can also lead to issues when your supporters arrive at the event. 

 

  • Lost. People are much more likely to lose a small slip of paper than they are to lose their cell phones. They won’t be able to enjoy everything your organization has to offer at the event if they lost their ticket before they even arrived. 

 

All of these problems make mobile ticketing a more accessible and reliable option for your nonprofit’s event. 

2. Reduced Printing Costs

Printing can be costly for nonprofits. It’s one of many easily overlooked mistakes made by event producers to not budget in printing costs during the planning process. Consider the expense of ink, paper, and high-quality printing devices. For single tickets or a small crowd, printing won’t be too costly, but for large groups, those expenses add up. 

While not everyone will choose to participate in mobile ticketing options, each person who uses their smartphone to scan into an event saves one ticket that your organization would’ve otherwise spent money printing.

Think about other organizations that use a full-time ticketing system. Your local aquarium has likely switched to aquarium ticketing software with online sales and additional mobile functionality. 

 

Those who rely on ticketing for their everyday organizational health see the immense benefits associated with switching to mobile ticketing. 

 

While you may not need full-time ticketing software, you can still benefit from incorporating mobile ticketing into your event strategy.

Another key factor to consider is that mobile ticketing saves your staff members time. Instead of selling printed tickets at the door, you can rely on your up-to-date technology to provide a scannable QR code for registrants. This shaves off valuable seconds, which compile to equal additional minutes and even hours that can be better spent making your event fantastic.

If you’re looking for an accounting solution that will help you see the positive impact of the budgetary changes associated with proper software investments, click here

3. Faster Check-In Processes

No one likes waiting in line, especially not your event attendees. A faster check-in process ensures a positive engagement kickoff for your event attendees. 

 

Mobile ticketing provides the faster check-in process to improve the experience of your attendees right off the bat. 

 

The primary way that event attendees can check into your event using mobile ticketing is by scanning a QR code. Instead of searching through lists of names on paper, all your organization needs to do is scan a quick code!

Of course, you’ll need to have some backup ways to search for attendees just in case they’ve misplaced the code or something goes wrong. That’s when search features in your mobile ticketing tech are incredibly useful. If you can search for your attendees by name, email, or ticket code, you have a backup for those rare instances where a QR code isn’t enough. 

Think about it this way: Let’s just say you are expecting 1,000 attendees to your nonprofit event. If 1 in every 100 supporters has difficulty with the QR code, that means you’ll only need to slow down the check-in process 10 times to search for the name of an attendee. Compare that to paper check-in or less equipped technology where you’d need to search all 1,000. 

When you’re looking for software that offers mobile check-in, be sure they’ll take the extra step to ensure speed with:

 

  • Imported third-party tickets. Don’t slow down just because someone has a third-party ticket! Import them to maintain speed and accuracy. 
  • Multi-device functionality. Double-check to ensure both iOS and Android compatibility. You don’t want to alienate attendees from speed due to their preferred operating system.
  • A guest list app for the host organization. Things happen. Maybe you need to double-check a name or look up a guest list stat. Doing so on the move with a mobile app can keep the whole process moving faster for your nonprofit.  

 

Speed is a big deal to your attendees. A slow check-in process may discourage some people, which can be difficult to recover from. You don’t want to kick off your event trying to re-engage attendees after a poor check-in experience. Instead, make sure everything is planned expertly from the start!

4. Streamlined Data Management

One of the biggest advantages of working with mobile ticketing and digital event resources is that you can streamline your collection and storage of data. 

Your nonprofit should track every engagement opportunity your attendees take advantage of in your CRM. This provides a big picture of their involvement with your organization, helping facilitate communications in the future. You’ll want to track their event attendance as well as any donations given during that event. 

 

With digital registration and check-in processes, you can easily download the information provided during this process and upload it to the CRM. 

 

This drastically cuts back on the amount of manual data input from one system to another. Manual input isn’t inherently bad but leaves room for human error. Plus, it’s costly in terms of hours. Wouldn’t you prefer your staff to be working on something more relevant to your cause?

Another form of data storage you should focus on streamlining is that related to your accounting software and ticket sales. Be sure your accounting software offers budgeting features that will relate directly to your event. You may need to track information such as:

  • Venue cost
  • Food and drink expenses
  • Ticket sale revenue
  • Donations from the event
  • Sponsorships or grants
  • Any other revenue or expenses

With more data available online, you can easily transfer information about these topics between software solutions. 

Make sure any accounting solution you invest in offers features to create a budget specifically for the event so you can compare with the true cost after the event is over. Check out the other important features you should look for in accounting software from the experts at MIP Fund Accounting

5. Completed Software Stack

As we touched on slightly in the last section, software for each of the features at your nonprofit event shouldn’t stand alone. Your nonprofit likely has an entire software stack that you use for day-to-day activities as well as for your event. 

 

A complete stack of software is one with features to satisfy all of your needs. It will ensure your event runs smoothly from start to finish.

 

The specific software you should think about as your nonprofit plans its next event includes:

  • Fund accounting software. Fund accounting software is nonprofit-focused and specifically designed to help organizations like your budget and allocate money for events management, other software solutions, event fundraising, and more. 
  • Event ticketing software. Event ticketing solutions like Sparxo provide online purchasing options and mobile ticketing that make it easy for attendees to learn more about your upcoming event directly from your website and buy a ticket right then and there with no redirect or other brands. 
  • Event planning software. Event planning software solutions help organizations plan speakers, venues, communications, and other activities involved in the planning of the event activities themselves. 

Before you make these important investments, be sure you have the funds set aside for them. While the venue, speakers, and food may seem like obvious expenses, many organizations forget to factor in the price of tech in their budgets. But really, the tech your nonprofit chooses can help make or break your next event!

If you’re looking for more tech options for your nonprofit’s next event, check out this list of top providers from Double the Donation

As your nonprofit plans your upcoming event, don’t forget to collect lots of records. Your mobile ticketing solution should offer statistics about purchasing and check-in processes. Look through these statistics to get a better idea about your ROI for your event software. 

 

The right tools investment should bring in more registrations, more attendees, and more donations!

 

As an event planner for your nonprofit, you’re busy with scheduling, marketing, securing venues, increasing donorship and delivering an unforgettable experience for attendees. When it comes to ticketing software, you’re looking for convenience and often pick the first software you hear. However, most ticket sales software takes huge portions of sales, cost too much, promote competing events, and eclipse your own brand. You can use Sparxo to post your event and sell tickets for your event anywhere, letting you sell tickets directly from your website with no redirects – all for free!

 

  • Import your guest lists and sales lists from other systems
  • aggregate all of your customer data in one place
  • Keep 100% of your ticket sales
  • Sell event tickets online
  • White Label, greatly improves SEO and Brand

 

Article was written by: Pia Simeoni

Pia Simeoni is Director of Marketing for Nonprofit Solutions at Community Brands. You can find Pia on LinkedIn and Twitter.

CHECK OUT OUR OTHER BLOG POST ARTICLES:

SPARXO CHECK-IN, A FREE GUEST LIST APP FOR EVENTS

SPARXO MAKES IT EASY TO ADD AN EVENT CALENDAR TO YOUR WEBSITE

LEARN MORE ABOUT YOUR AUDIENCE WITH ATTENDANCE BREAKDOWN

WHERE SHOULD YOU POST YOUR EVENT? EVENTBRITE, MEETUP, OR FACEBOOK?

5 SUREFIRE WAYS TO SELL OUT TICKETS

7 UNIQUE WAYS TO MAKE YOUR EVENT VIRAL

A MEATING OF MINDS — HOW THIS COMPANY IS CHANGING THE WAY MEAT IS CONSUMED

5 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

LEARN WHAT TICKETING COMPANIES ARE HIDING – A COMPARISON

EVENT PROMOTER’S ULTIMATE GUIDE TO EMAIL PROMOTIONS

9 MISTAKES EVENT PRODUCERS OVERLOOK

3 WAYS TO BUILD YOUR FOLLOWING

HOW CREATIVE STARTUP LABS COMPLETELY SOLD OUT THEIR SECRET UNDERGROUND POP-UP EVENT USING SPARXO

TOP 5 BIGGEST EVENT PLANNING FAILS IN HISTORY

QUIZ: WHAT’S YOUR EVENT PLANNER PERSONALITY TYPE?

HOW THE NIGHTWOOD SOCIETY TOOK CONTROL OF THEIR EVENT EXPERIENCE

THE ULTIMATE EVENT PLANNING CHECKLIST

TOP 5 STEPS FOR A SUCCESSFUL POP-UP

HOW TO PLAN A FITNESS EVENT WITH NO MONEY

6 SUPER FUN EVENT IDEAS FOR COLLEGE STUDENTS