Apps are taking over the events world.
Everyone from a world-class event production agency to small local event management services providers are adopting various apps that help to plan various tasks, interact with attendees, and promote your brand.
However, there’s one question that many event planners often ask – do the most popular apps live up to the hype, or are they just technological fads that will go away in a few years?
Well, to answer that question, we decided to explore the subject of event apps and see which (if any) apps can be an actual improvement over organizing events the old-fashioned way.
Ready to get started? Then read on below.
APPs for Networking
As any event agency will tell you, networking plays a vital role in almost any business event, and so it’s not surprising that apps are offering to streamline the process and make it more effective.
Apps that are available today can make networking before, during, and after events much easier, seamlessly integrating with social media platforms and helping people connect and find colleagues that are relevant to them.
For instance, the Whoa app completely changes the way event attendees make plans – it allows planning attendance of various panels and sessions according to their chosen focus.
It also provides bios and social media links for the speakers and participants, which makes it much easier to connect with the right people and know exactly how to get the most out of every event.
For those organizing events themselves, Attendify offers the option to create their own private social network where attendees can post updates, share photos, and communicate with one another.
APPs for Conferences
Another popular category of apps that are used by event management services providers in the UK and beyond are conference apps.
These apps also cover similar aspects to those discussed in the previous section, but they are uniquely designed to suit the needs of conference organizers and attendees.
It allows attendees to plan their itinerary quickly, learn more about the speakers and participants, network with others, and even discuss various aspects of the events with their peers on the app itself.
Apps like these are designed to help attendees get the best possible experience from the event, so any event production agency is naturally interested in using these tools to make that happen.
Some apps, like Guidebook, even allow you to create a completely customized app experience for your event using their intuitive drag-and-drop system.
This allows you to remain on-brand and focus on the areas and functionality that you deem are the most important to your audience instead of having to rely on a generic layout that is the only option in some of the other apps.
APPs for Consumer Events
Finally, we need to go over apps that are designed to fit the needs of consumer events such as festivals or public gatherings.
As you probably know, today’s consumers expect brands to offer personalized experiences that are catered to the individual’s needs and preferences.
With the help of a few apps, you can do just that, allowing attendees to plan ahead and make the most of their time, participating in the activities that they deem the most worthwhile.
You can even customize the apps to send push notifications so that the person is reminded where an artist or speaker that they want to see is about to perform.
These types of apps can work for a range of consumer events, including music or art festivals, food festivals, or even gatherings related to a particular event.
In the end, these apps help visitors get the most out of their experience, which is the goal that every event planner tries to achieve anyway. The difference with apps is that a lot of the processes can be automated, freeing up the time of the event’s staff to focus on more productive tasks.
Apps like Sparxo even offer convenient branding and advertising opportunities, which gives you more flexibility to not only promote your own events and company but also strike deals with partners, increasing your revenue in the process.
Final Verdict: Are Event Apps Here to Stay?
Now that we’ve gone over some of the most popular uses of event apps, we need to reach a final conclusion – are event apps worth using and will they become even more prominent in the future?
Well, at this point, you probably know what the answer is.
Event apps make the lives of the attendees easier by offering various features, helping them get the most out of their time, and providing useful information about speakers, performances, activities, and people that the attendees may be interested in connecting with.
But even more so, they help event planners increase the satisfaction levels of their guests, as well as free up time it would otherwise take guiding the guests in person for more productive activities.
Apps help streamline a lot of the processes that were previously harder to control – by providing people with information and also giving them a platform to communicate and connect, these apps will continue to be on the rise, as more event companies see the value of getting their events into the mobile devices of the attendees.
If you want your attendees to start reaping the benefits of using apps, you need to figure out which ones work best for the types of events you want to put together or consult with a professional event production agency on how to get the most out of what today’s app technology has to offer.
There are many details to take care of when planning an event. Sparxo is the platform for you. You will need to provide information about the event, like what type of venue it is, how many attendees you expect, and if alcohol will be served. If your organization runs several events, multiple event coverage is also available. Sparxo enables you to enter event registration and ticketing on to any website with no other brand or logos, produce media-rich pages to assist with your brand and selling efforts, offers a straightforward guest arrival app and permits you to possess all of your information, therefore, you’ll be able to track your progress. There are not any layer levels of access to options. everybody has full access to all options.
Sarah Hill is a content writer at Seven Events Ltd – an event agency in Birmingham, offering event production and conference organising services in the UK. She started her career in the events industry almost a decade ago as time progressed she became an avid event blogger sharing her insight on corporate event planning.
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